#CXSecrets: Not measuring CX is like not counting your money
PeopleMetrics Founder & CEO Sean McDade explains why not measuring customer experience is as crazy as not having a finance...
#CXSecrets: The Importance of Aligning CX with Marketing
PeopleMetrics Founder & CEO Sean McDade explains the importance of aligning Customer Experience (CX) with Marketing, and the risk...
American Airlines Creating Wi-Fi Friction
The implications of making changes to what used to be an easy, frictionless customer experience.
#CXSecrets: Keeping a CX Mindset
PeopleMetrics Founder & CEO Sean McDade explains the importance of thinking like a high-end hospitality organization - even if...
CEMs vs. CRMs (And Why You Need Both)
Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right? Not quite.
My Pleasant Pomegranate Purchasing Experience
I am one of the biggest pomegranate promoters there is, let me tell you about my recent pomegranate purchasing customer experience.
Caught in the Act of Creating a Phenomenal Experience
If you live or work around Logan Square in Philadelphia, then it’s likely you've been offered a "Have a great day!" from the...
Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers
Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers
