Imagine making crucial business decisions based on data where nearly half of the responses might be unreliable. Recent findings show that 46% of respondents from some large online panel providers deliver poor-quality data! Examples include respondents who claim their medical expenses are 16 times higher than reality and others who speed through a detailed 203-word concept in just 11 seconds.
Clearly, there’s a dire need for more reliable data sources. This is where Custom Research Panels come into play, offering a dependable alternative compared to online panels. Custom research panels are highly curated, custom panels consisting of customers and/or prospects. These panels are ready whenever you need them to do market research to inform decision making.
Here are the five key benefits of Custom Research Panels:
1. Trustworthy Results
Custom Research Panels consist of individuals who are specifically recruited for their relevance and reliability. This curated and vetted group provides genuine, actionable data that you can trust. Custom research panels are perfect for high-value audiences such as B2B decision makers.
2. Cost Savings on Market Intelligence
Traditional market research can be expensive, especially when you’re conducting different studies with the same target audience. Custom Research Panels allow you to continuously engage with a defined group over time, reducing overall costs and allowing for economies of scale in terms of recruitment.
3. Swift Gathering of Actionable Insights
Need quick answers to pressing market questions? Custom Research Panels provide rapid responses. The panel is ready whenever you need them and we often turn around studies in less than a week with high quality results.
4. Simplified Research Process
Setting up new market research studies can often be complex and time-consuming. Custom Research Panels streamline this process as you do not have to worry about recruiting respondents, they are waiting for you!
5. Continuous Access to Insights
Unlike one-time surveys that snapshot a single moment, Custom Research Panels offer ongoing access to valuable market insights within the same target audience. This means you can monitor trends, track changes, and make informed decisions.
Our clients often describe their Custom Research Panel as their "secret weapon." It's a competitive advantage they prefer to keep under wraps due to the significant edge it provides in understanding and reacting to the market.
To learn more about custom research panels contact us at connect@peoplemetrics.com.
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