The Psychology of Physician CX: 12 Secrets for Physician Engagement in an Omnichannel World
About The Book
THE PSYCHOLOGY OF PHYSICIAN CX REVEALS TWELVE SECRETS THAT PHARMACEUTICAL COMPANIES CAN USE TODAY TO CREATE AND MEASURE EXPERIENCES THAT PHYSICANS VALUE
As competition continues to increase, the most forward thinking pharmaceutical companies are focused on the physician experience. A product launch is no longer just about the efficacy of the new drug, it’s about the experience physicians have when learning about the new therapy, prescribing it, and assisting patients in achieving desired medical outcomes. Discover how pharmaceutical companies can deliver exceptional experiences to physicians – customizing the role of the sales rep for various physician segments, delivering value to physicians by helping them help their patients, the important role of patient support services and much, much more.
In The Psychology of Physician CX, Richard Vanderveer and Sean McDade present twelve powerful strategies that will shape the future of pharmaceutical marketing.
Click links below to sample chapters of "The Psychology of Physician CX: 12 Secrets for Physician Engagement in an Omnichannel World"
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