We’re in Entrepreneur. Anna Belova, Founder of DEVAR, shows why the era of rigid job titles is ending and what leaders can do to redesign roles, growth paths, and performance around skills and outcomes.

AI is changing the “architecture of roles” in companies. Roles are now defined not by job title but by a set of tasks and the skills needed to complete them.

Key Takeaways

• Companies are moving from rigid hierarchies to flexible, task-oriented workflows where both humans and AI collaborate, eliminating bottlenecks and increasing efficiency.
• Soft skills, systems thinking, clear communication and the ability to orchestrate AI-driven tasks are becoming more valuable than traditional hard skills.
• By breaking processes into steps, assigning tasks to humans or AI, implementing orchestration and measuring outcomes, businesses can achieve faster, more transparent and accountable operations.

For decades, businesses operated in a familiar way: rigid structures, clear job titles, departments with their own areas of responsibility. Marketing was responsible for advertising, sales for customers, logistics for delivery and finance for reporting. On paper, this looks tidy, but in reality, every leader has faced tasks getting stuck “between departments.”

One step needs approval from marketing, another from support, a third from legal. Time is lost, the customer waits, and the business loses money. Today, artificial intelligence is changing this picture. It is literally restructuring the very “architecture of roles” in companies. Instead of a rigid hierarchy, a flexible end-to-end model of work appears: Roles are defined not by job title but by a set of tasks and the skills needed to complete them.

What’s the difference?

If before we looked at a person through the prism of their job title, what matters more now is which specific tasks can be solved. And it is less important who does it — an employee or an AI agent. If an agent has access to data and tools, it will complete a step faster than an entire department. A person joins when expert judgment, a review of a contentious point or a decision in an atypical situation is required.

In this picture, an “orchestrator” appears, a system or manager that allocates steps: who performs them, in what order, with what safety rules and quality control.

Roles become fluid. The same agent may answer a customer today, analyze demand tomorrow or forecast sales the next day. It all depends on its “capabilities:” access to data, toolsets and action chains. For business, this eliminates “bottlenecks” inside specific departments, and tasks flow through the organization without lobbing the “ball” between teams.

An ecommerce example

Previously, a return looked like this: The customer wrote to support, support clarified with the warehouse, went to finance and then came back to the customer. This “ping-pong” could drag on for days. In a flexible end-to-end model, the process becomes one coordinated chain: The agent checks the order, consults the return policy, requests photos of the item, automatically creates a record, initiates the return and notifies the customer. A human steps in only for disputed cases. The result is speed, transparency and a satisfied customer.

Why this works

The main value of this approach is transparency and accountability. Every action is recorded: who did what and when. Rights and constraints are defined for each step. A human can always intervene at a critical moment. Efficiency is measured not by the number of people in a department but by concrete metrics — how long the solution took, what the accuracy was, how many resources were saved, and how satisfied the customer is.

Instead of thinking in terms of “departments” and “job titles,” companies begin to think in terms of tasks and outcomes. This changes the management culture itself. Control and responsibility remain, while flexibility and speed appear.

Where this is already happening

We see it across sectors.

• In customer support, agents automatically process most requests, and people engage only in exceptional cases.
• In marketing, agents test dozens of hypotheses in parallel, and managers choose those that deliver the best results.
• In logistics, agents coordinate orders, check warehouse availability and select routes, freeing people for strategic tasks.

What used to require weeks of approvals now takes hours. This is not science fiction. Companies around the world are already implementing it.

What this means for HR and hiring

AI not only changes processes; it changes how we look at people. In a world where agents take on a share of tasks, “pure” hard skills stop being the only starting point. Soft skills and “end-to-end” qualities become truly valuable again: systems thinking, clear communication, the ability to express a problem in simple words, a critical attitude to AI results and the ability to learn quickly and collaborate.

Today, a designer can “draw with text,” a product manager can assemble hypotheses into action chains for an agent, and support can elegantly escalate only those cases where a human is needed. When hiring, it is important to assess not only “what a person can do with their hands,” but also “how a person thinks, asks questions, makes decisions and takes responsibility.” Those who can work side by side with AI, verifying, guiding and explaining, will accelerate the team many times over.

How to start

1. Break key processes into steps and tasks. For example, “product return” includes checking the order, consulting the policy, generating a record and initiating the return.
2. Describe the data, tools and rules for each step. Where is the data stored? What permissions are needed? What constraints exist?
3. Determine where an agent can work independently and where a human is required. Automatic order verification goes to an agent. Resolving a disputed issue goes to a human.
4. Implement orchestration and logs. Who acted, when, and with what result creates transparency and trust.
5. Measure value. Track cycle time, accuracy, cost and customer satisfaction. These are the real KPIs of the new system.

What this means for the future

A big task lies ahead for us: learning to organize the joint work of people and AI as a single system. Roles stop being rigidly fixed and become dynamic, selected for the specific task. Control, transparency and responsibility do not disappear; they become even clearer.

Companies that can transform will gain the key advantage: speed, flexibility and the ability to coordinate processes end to end. This means fewer losses, more satisfied customers and sustainable growth.

AI changes not only technology; it changes the very “architecture of roles” in business. Those who see it not as a threat but as a new partner will be the ones who win.

Read the original article on Entrepreneur.

Ho-ho-ho! There’s not much time left until Christmas celebrations. That means it’s time to add augmented reality to your merchandise or gifts.

Give your users a unique and memorable experience that will engage participants, trigger their imagination, and leave a lasting impression.

While this guide uses a Halloween-themed project as an example, the same steps can be followed to create your magical Christmas AR experience.

1. Choose your type of tracking

This time I recommended using Image Tracking. This type of tracking allows you to integrate different packaging.

2. Upload the marker

If you can’t find exactly the same image of your packaging, you can simply take a picture and upload it.

After uploading the marker, check the lights’ recourses. In case if your project opens without lighting, add Directional light and Ambient light.

3. Let the fun begin!

It’s time to choose 3D models for your project. This is my personal tips on how to find the idea and 3D models for it:

• Discover the marker. Maybe some details from your packaging can be used in 3D?
• Don’t forget about your global idea. If you are creating a project for Halloween, find some special 3D models like pumpkins, monsters, vampires, and so on.

Where to find 3D models?

• MyWebAR library
• Create your own on Blender
• Sketchfab library

4. Adding 3D models

Where are 2 ways how to add 3D models from the Sketchfab:

• You can activate Sketchfab plugin on your MyWebAR account and add models without downloading them.
• You can open Sketchfab in another window, find models, download them and after upload to the MyWebAR account.

For the projects with special effects (plugins) I reccomended to download models and after upload them to your account.

This time I will add few simple models and few animated.

Models from MyWebAR library:

• Spider ‘Black Widow’
• Ant

Models from Sketchfab:

• Spookie Pumpkin https://sketchfab.com/3d-models/spooky-pumpkin-6cd869e89b0940f29eb3dbf80c5a1451
  
• Witch Couldron https://sketchfab.com/3d-models/witchs-cauldron-5d04d27d281743799e3eea8578a979d2

While your 3D models are upleading, always choose optimized model. It will safe your project’s store and make your project faster at the opening.

5. Making a scene

Don’t forget to put 3D models in the right place, to make the scene be more beautiful and aesthetic. Decide which 3D model will be the main, and put in the best place on your marker.

6. Adding an Occlusion

The occlusion plugin will help your 3D models be more sustainable. It is necessary if you are using two or more models and effects.

7. General Settings

One more important thing – your project name and URL. You can easily change it in Settings. Make your project name logical and easy to write, in case you can’t copy the URL address.

8. Share and have fun!

The project is ready! It’s time to share the QR code, and film videos for social media and tag @mywebar account!

Happy Holidays!

Over the past few weeks we have seen an unusually high number of questions about migrating projects from 8th Wall to MyWebAR. We decided to bring everything together in one place: our view on what is happening in the WebAR market and a short FAQ covering the most common migration questions we receive from developers and agencies.

First of all, we are happy to welcome every new member of our professional community. Over the years we have worked with brands, agencies, and independent creators around the world, and it is especially rewarding to see more and more experienced teams choosing MyWebAR as the foundation for their AR projects. It also matters a lot to us that many former 8th Wall users are now joining our community and continue building AR experiences together with MyWebAR.

If you still have questions after reading this article, feel free to reach out and email us directly at hello@mywebar.com.

How we see the AR market and the future of WebAR

Today more than 300,000 creators worldwide are building on MyWebAR. Among them are major brands, agencies, and professional studios that rely on the platform as stable infrastructure for complex campaigns, as well as newcomers who may not have any programming background.

At the same time, this year has brought some difficult news for the market. Several major players that many teams relied on have announced that they are leaving the WebAR space. As a platform, we are already receiving dozens of migration requests and are helping developers move their projects. For the industry as a whole it is a shock and a drop in trust that has to be rebuilt.

It is important to remember that the exit of individual services does not mean that WebAR has lost. As many colleagues in the industry point out, platforms come and go, but the energy and drive of the people who work in AR do not disappear. The shutdown of some products is not a sign that AR is dying. It is a signal that the AR era is very much alive and continues to evolve.

We are realists. We look at the market without rose-colored glasses, yet we remain fully convinced of the potential of WebAR. Everything creators build today for smartphone screens will live in glasses tomorrow. Even now, MyWebAR can be used both for accessible products aimed at a broad audience and for complex, custom systems for enterprise clients. You can be confident that this foundation will matter in a world of wearable devices.

The shift to new form factors is real, but the web is what provides true flexibility. One QR code can open an AR experience on any device, from a phone to XR glasses.

We continue to develop the platform, prepare for the launch of DEVAR.AI, and pay special attention to the professional community, for whom stability, support, functionality, and quality are critical. We are grateful to everyone who is on this journey with us. Together we will make WebAR even more accessible and useful and turn it into a genuine technology of the future.

FAQ: Migrating from 8th Wall to MyWebAR and More

1. Can I build a game on your platform?

Yes. You can build games on MyWebAR using the Code Editor.

We already provide ready-made game templates such as Runner Game and Collectible Game, which you can customize for your own use cases. If you need a completely unique game scenario, you can implement it with custom code in the Code Editor.

2. Which libraries do you support?

Yes, MyWebAR uses Three.js as the main engine for 3D graphics in the browser.

We plan to expand the list of supported engines. One of the first items on our roadmap is support for A-Frame.

3. Can I write code on MyWebAR?

Absolutely.

MyWebAR includes a Code Editor where you can work with JavaScript and Three.js, implement your own logic, connect third-party libraries, configure events and interactions, set up integrations, and create complex behaviors for your projects.

It is a full-featured environment for teams that want to use MyWebAR as the foundation for complete commercial AR campaigns.

4. I have a project on 8th Wall. How do I move it to MyWebAR?

We are currently developing a dedicated migration mechanism so that for most projects the move can be as automated as possible.

It is important to understand that projects which rely on specific third-party libraries, non-standard integrations, or very custom code will likely require some manual adaptation.

If you would like to start the migration process now or at least estimate the scope of work, email us at hello@mywebar.com.

Our support and technical team will review your existing 8th Wall project and suggest the best path for migrating it to MyWebAR.

If you have other questions about migration, tracking, or the capabilities of the Code Editor, let us know. We will keep this FAQ updated and add new answers based on your feedback.

Over the past 10 years, DEVAR has grown from a pioneer in consumer AR into a company with a truly global footprint: over 15 million phygital products sold in 74 countries, more than 300,000 users and creators on the MyWebAR platform, projects spanning more than 180 countries, and the trust of international brands and publishers. Today, MyWebAR ranks among the world’s leading webAR platforms, and DEVAR is one of only a handful of companies with a fully proprietary computer vision stack for AR.

An anniversary is not only a reason to look back. It is also a moment to ask out loud: what comes next for DEVAR, for webAR, and for creators around the world?

Ten years of progress: from the first AR book to phygital products

When the DEVAR team first started working with augmented reality, the industry had no standards, no roadmaps, and no established practices. There were no textbooks or proven playbooks to follow. We had to chart our own path through experiments, mistakes, and unexpected discoveries.

“We were true pioneers in immersive technology who chose to sail into the unknown, fully aware that we might take a wrong turn. And yes, sometimes we did make mistakes, we had to go back, we took winding paths where today we’d simply draw a straight line. But we were always driven by a dream and a belief that we were creating something genuinely special,” recalls Anna Belova, Founder of DEVAR (MyWebAR).

Even before the release of the first AR book, Anna said in an interview something that still sets the tone for the company today: “If tomorrow I wake up and realize I want to publish books, I’ll go and publish them.”

And that’s exactly what she did. At a trade show in China, we watched children’s eyes light up as characters sprang to life from their coloring books in the exact colors they had chosen. We had found our niche. That moment marked the beginning of a journey into an industry that had barely changed since the invention of the printing press.

“Skeptics told us AR in books was unnecessary. We had no background in publishing, but we still created one of the most successful consumer products with augmented reality. In every country, we found a partner who shared our enthusiasm and vision. Today, DEVAR books and toys are sold in dozens of countries and in dozens of languages by leading publishers, and total sales have long surpassed 15 million copies. I’m deeply grateful to every partner and to the entire DEVAR team, the world’s best team for creating AR products,” says Anna Belova.

Over time, DEVAR developed its own methodology for creating phygital products at the intersection of physical and digital. For us, AR isn’t about effects for effects’ sake – it’s a fundamental part of industrial design and user experience. Our goal is to reach one in every ten families across 200 countries, helping them transform their environment by making things more useful and the world more convenient using Helpful Reality by DEVAR.

Stage two: the MyWebAR platform and the creator community

The next challenge was not only to create AR products ourselves, but also to give others the ability to do the same. This marked the beginning of DEVAR’s second chapter: the launch of our own webAR platform.

In 2021, we introduced MyWebAR, a web-based platform for creating AR content. From day one, it was important for us that augmented reality worked where people already spend their time: in their everyday browsers, without app downloads or extra friction.

Our R&D teams combined all of the computer vision technologies we had developed so that anyone could create their own AR experience in just a few minutes. Within its first year, MyWebAR became one of the most widely adopted webAR platforms in the world. Today, the MyWebAR community includes more than 300,000 users from around the globe. Among them are teams from brands such as Google, Siemens, McDonald’s, BMW, Nasdaq, and many others.

The platform’s strength lies in serving both beginners and professionals at the same time:

• For students, educators, and emerging creators, MyWebAR offers an intuitive interface and a wide range of plug-and-play modules that enable building complete no-code projects from scratch.
• For professional digital agencies and brands, there is a powerful set of advanced features and capabilities.

This dual approach has made MyWebAR one of the leading platforms in webAR and one of the industry’s most widely deployed solutions for AR development. Each month, MyWebAR powers live projects in more than 180 countries and spans dozens of industries, from marketing and merchandise to souvenirs, education, and urban environments.

“The most exciting thing is watching thousands of projects being created on the platform at the same time. Behind each of them are very different people: entrepreneurs, designers, managers, marketers, teachers. And each of them discovers the world of augmented reality in their own way. This is what real democratization of technology looks like,” says Anna.

What’s next for webAR and wearable devices

Smart glasses are evolving rapidly – becoming lighter, more powerful, and ready for mainstream adoption. Powered by large language models, AR is evolving from tech demo to practical tool: information appears when it is needed and where the user is looking.

While mass adoption may be a few years away, the foundation for a real shift is already being built. The content creators design today for smartphones will be able to live on glasses tomorrow with only minor adjustments.

WebAR remains a universal way to publish camera-based interactive experiences: users need only a smartphone and an internet connection to access them. For creators, this means a rapid cycle: idea to prototype to measurable results. For teams, it delivers predictable workflows and built-in analytics – with no extra steps for end users.

“We are not waiting for perfect AR glasses from one of the giants to hit the market. We are already making AR accessible to billions of people who own smartphones. Our task is to build a bridge between today’s phones and tomorrow’s glasses so that creators and brands feel confident crossing it,” emphasizes Anna Belova.

Our priorities for the coming year

Our priorities remain constant: delivering quality, usability, and democratizing webAR, with a strong emphasis on professional-grade tools.

• MyWebAR will remain the most accessible XR platform where you can create AR experiences without coding, using generative AI and ready-made templates.
• We’ll continue expanding advanced features for power users, agencies, and enterprise brands – and we’re actively seeking partnerships with the professional community.
• DEVAR will maintain its position among the select few companies with a fully proprietary computer vision stack for AR, and MyWebAR will remain among the top webAR platforms for both user adoption and technical sophistication.

Our mission remains unchanged: making AR both accessible and affordable for everyone and unlocking its practical value across marketing, education, retail, entertainment, and phygital experiences. We will keep shortening the path from idea to working scene so that MyWebAR stays the tool creators love most.

Anna Belova: “The first decade is behind us. The next one will be even bolder.”

“Ten years ago, we believed in a simple idea: AR could transform products by becoming a natural part of them. Over the past decade, our community has proven this daily with real projects.

The most exciting part is still ahead. Smartphones today, smart glasses tomorrow. Our task is to build that bridge and ensure creators, developers, and brands can cross it confidently. If you share this vision, we invite you to join us on this journey.

We relentlessly improve our technology not because we’re perfectionists, but because we believe AR should be useful and accessible to everyone, in business, creativity, and education.

We’re innovators at the intersection of art and immersive technology. We’ve transformed product design by making AR an integral part of products and delivering its value to millions of users. Now our mission is to share this knowledge with everyone who wants to create and inspire,” says Anna Belova.

DEVAR.AI is coming soon

DEVAR.AI is a bold rethinking of the augmented reality creation process, emerging from the convergence of cutting-edge technology and real-world demand. We will share more details in a separate announcement. For now, one thing is certain: DEVAR.AI marks the beginning of a new chapter for DEVAR.

After yesterday’s news about the shutdown of 8th Wall, many people wrote to us. Our answer is simple. We are moving forward calmly and preparing several things that will make creators’ lives easier.

DEVAR.AI

We are preparing a major update. It will completely rethink the process of creating and integrating augmented reality. In parallel, we are laying the groundwork for the next device cycle: smart glasses are becoming more comfortable, and seamless integration with LLMs makes AR genuinely useful for a wide audience. It will take time, but the foundation for a real shift is already forming. We are designing DEVAR.AI so that your content lives on phones today and easily moves to glasses tomorrow, while smart assistants help assemble and edit scenes faster, without routine steps. We will share details separately.

Project migration

We are preparing to launch a simple, fast migration tool for scenes, including projects created on the 8th Wall platform. Transfer assets, links, key settings, and basic analytics in a couple of steps. No complex procedures.

Accessibility as a principle

For many, MyWebAR has become a gateway to augmented reality. The entry barrier is low, code is not required. We are often called “canva for augmented reality.” Our goal remains the same: to make AR accessible for marketing and branding teams, education, creative agencies, and independent creators.

For professionals

Simplicity does not cancel depth. The MyWebAR PRO editor includes advanced scene and UX settings, extensible plugins and integrations, and clear optimization pipelines. It is convenient to learn. You will not need ten thousand hours to master a new tool.

Technology base

DEVAR is part of a small group of companies with a full in-house computer vision stack for AR. In terms of popularity, MyWebAR consistently ranks among the leaders of webAR platforms. This is about a reliable foundation for your projects.

Looking ahead

The industry needs a universal channel for delivering AR, and the webAR handles this task best. This has been proven by the main players of the webAR market. Retail and packaging, education and tourism, events and real estate, industry and B2B show steady demand for clear, measurable scenarios. We are confident that the arrival of convenient glasses and integration with LLM will make AR even more useful in everyday tasks. The content you create for the phone today will live in glasses tomorrow with minimal changes.

And yes, as of November 2025, MyWebAR counts 300,000+ users. Thank you for creating with us. Stay tuned

You build real things on MyWebAR, so the platform should feel light, quick, and helpful. This update focuses on exactly that. A lighter dashboard and account area, live data inside scenes, native live YouTube streaming, and a preview that feels closer to a real device. No app installs. Just your browser and your scenes.

A fresher dashboard and account area you can breathe in

We refreshed the look of the dashboard and the account area. The tool panel in the account area was also polished. There is more space, clearer type, and calmer color accents. Navigation and common actions feel easier. We did not change how things work under the hood. We simply made these surfaces quieter so long work sessions feel easier on the eyes and the brain.

Grafana Widget – Real-time data inside your AR

Bring live information into your scenes with the Grafana Widget. Embed a Grafana panel directly in WebAR so metrics, monitoring data, and business intelligence (BI) refresh in place as the source updates. The scene stays open while values change, with no reload or republishing.

YouTube Video – Live YouTube inside the scene

Embed both pre-recorded and live YouTube videos directly in your WebAR scene. Place the stream on any surface and keep it in sync with your broadcast. Schedule the stream, go live, and the scene updates without republishing.

A preview that helps you catch issues earlier

Testing should feel like using the thing. The updated preview gives you two ways to look at your scene before you scan a QR code. In real-world view, you get a sense of scale and placement, almost like peeking through a phone. In touch interaction mode, you orbit, pan, and zoom with your fingers to check hotspots, labels, and tap targets.

We hope our new release helps you launch with confidence.
If you build something you are proud of, especially with real-time widgets or a live stream, send us a short note with a QR and a couple of results. We love sharing what the community makes.

Happy building!

A guide for those who want to turn plans and renderings into measurable outcomes: sell faster, align decisions faster, build faster, and commission assets faster. All scenarios are browser-based (no app), designed for phones and tablets today, and compatible with glasses tomorrow.

Why it matters for business

Real estate and construction are long funnels with a high risk of error and an expensive cost of rework. AR removes friction at three key points:

• before the visit. Helps people understand the asset in context and speeds up booking a viewing;
  
• during approvals. Makes choices clear: materials, layouts, engineering;
  
• on site and in operations. Brings building information modeling and regulations into real space, reducing defects and improving safety.
  One more crucial point: today you can launch web AR directly in a mobile browser. No apps, just a smartphone and internet access, and the AR experience appears right in front of you.
  

Why it’s easier now: AI tools in the hands of marketing

Over the past two years, AI-based tools have significantly democratized AR. Draft 3D objects and styles are generated and edited from text prompts, models from project documentation are easily optimized for the browser, and scenes are assembled from ready-made templates and prompts. This means marketing and brand teams can launch pilots on their own, quickly update content, and test hypotheses without involving niche digital agencies. Agencies still matter for complex creative and integrations, but the barrier to entry and the cost of experimentation have dropped sharply: from idea to the first version can take hours, and no programming skills are required.

11 Practical Ideas for Developers, Architects, and Builders

Below are 11 practical ideas for developers, architects, and builders. For each: what it is and how it works.

1. AR presentation of your property

What it is. Attention, marketing teams of developers! This is a new channel to advertise your property. Immersive, three-dimensional, and clear.

How it works. MyWebAR clients are already using this communication channel, presenting the property in augmented reality: the exterior view of the building, main entrance groups, clubhouse amenities. You can immerse people in the atmosphere of your building with AR.

2. AR tour of an apartment or office before the visit

What it is. A full-scale or scaled view of the layout in the real environment with navigation through rooms and key points.

How it works. Scan a QR code from a listing or landing page, the scene loads in the browser, there’s quick onboarding, and people can jump to key points (kitchen, window view, bathrooms). This lets a person take a one-minute walk through the future space and imagine their life inside it. And most importantly – no apps. A smartphone and internet are enough.

3. “What-if” layouts: alternative space scenarios

What it is. Switching between options: studio/1-bed, open-plan/private offices, moving partitions.

How it works. The scene includes a toggle for options, highlighting of the zones that change, and short functional labels. The user “lives” through different scenarios and chooses with both heart and mind.

4. Full-scale furnishing and style packs

What it is. Rapid virtual staging of empty spaces. Base sets of furniture and finishes for typical scenarios (minimalism, loft, soft modern, Nordic, high-tech, etc.).

How it works. Turn presets on/off, drag and place several key objects, and check to make sure they don’t overlap one another. Empty square meters instantly become a lived-in space.

5. Daylight and sun path: “how the light lives”

What it is. Visualization of the sun’s path and illumination by time of day and season, taking into account window orientation and surroundings.

How it works. A time slider, hints for “morning/day/evening” and “winter/spring/summer/fall,” and an approximate shadow from neighboring buildings. The buyer literally feels how the light lives in the apartment. Just imagine – you can now demonstrate this clearly with augmented reality.

6. Surroundings and routes: “the city around the property”

What it is. A lightweight map overlay with walking routes to transport, schools, cafes, and sports spots.

How it works. Points of interest and 3–5 mini-scenes with “stories” about the neighborhood. The surroundings come alive with routes and stories, giving the property meaningful context.

7. Materials and finishes: an interactive selector

What it is. Comparing wall/floor/facade finishes at real scale: tile vs. parquet, matte vs. gloss.

How it works. Tap a surface → a menu of samples → instant replacement. Right next to it you can place tips on care and service life. The client sees the material not on a rendering, but on their own wall.

8. Kitchen layout in AR using manufacturer models

What it is. An end-to-end kitchen planning experience that lets buyers place their configured cabinets, appliances, countertops, and hardware at true scale in their actual room before they buy.

How it works. Start from the furniture maker’s existing 3D library or export from an existing web configurator. The customer scans a QR code in a showroom or on the website, and the configured kitchen loads in the mobile browser, aligning to walls and floor. They can switch cabinet widths and heights, swap modules, finishes, and handles, check door and drawer clearances. No app required, just a phone and internet. Most kitchen manufacturers already have the necessary 3D models, so delivering the same configuration in AR is just one step away.

9. Systems and appliances “in the palm of your hand”

What it is. Visualization of connection points, household appliances, and cabinets with real dimensions.

How it works. A “cutaway” mode in the scene with pop-up hints and links to instructions. Technology stops being intimidating: everything is visual and at hand. This approach works well at industrial sites, where augmented reality has long been used to study complex mechanisms and step-by-step procedures. Why not bring this experience into our homes and apartments?

10. Instructions for customers: assemble furniture without paper manuals

What it is. Step-by-step assembly of furniture and consumer products in augmented reality right at home, with no multi-page paper instructions.

How it works. Scan the QR code on the box, and a step-by-step scene opens in the mobile browser with highlighted fastening points, animated sequence of actions, “done” checks, and tool tips. You can zoom in, rotate, pause, and return to any step; a toggle is available for different modifications. Fewer mistakes, fewer nerves, and less paper. Nature will thank you.

11. Orientation for tenants and employees

What it is. Evacuation routes, rules for building systems, and meeting-room booking, right on the spot.

How it works. Floor-by-floor navigation, hints, and built-in feedback forms. People get oriented faster and feel the building’s care for them.

Phones today. Glasses tomorrow

All the scenarios above work in the browser right now, no app installation: smartphone + internet = AR. This is especially relevant for real estate because decisions are made with body and eyes: scale, orientation, light, furniture fit, and the “feel of place” matter. AR delivers this even before the visit, right where a person sees a listing, a layout, or a construction fence: point your camera at a QR code, and the future apartment or office appears in the real environment.

For the developer and broker, this means a warmer lead at the outset and fewer “empty” viewings. For architects and project teams, it means faster approvals without endless render iterations: it’s harder to argue about hypotheticals when an option can be placed at full scale and walked through. For builders and operations teams, it means clear “on-site” prompts when information appears exactly where it’s needed. And all of this without an app, without training, and without waiting, a familiar phone gesture turns a plan into an experience.

In 3–4 years, consumer AR glasses will make these scenarios even more convenient: hands free, a wider field of view, and an interface that doesn’t distract from the task. The content you create today for the phone screen will migrate to glasses with almost no extra effort: the same models, the same scenarios, the same points of interest. Teams that start training users in spatial patterns now will be the first to reap dividends tomorrow: a ready, working base of 3D objects and presets, faster approvals, fewer reworks, higher sales velocity, and better operational quality. Real estate is one of the most obvious domains where AR delivers value today: show, understand, and decide, before you even open the showroom door.

A few years ago, augmented reality sat in the marketing toolkit as a novelty – great for a moment of delight, hard to tie to a line item on the P&L. That era is over. In interviews with seven leaders across design, education, manufacturing, gaming infrastructure, and digital marketing, a consistent pattern emerges: when AR is used to remove friction in understanding, it behaves like a business instrument. Engagement times rise by roughly 40%, targeted conversions lift between 18% and 34%, and post-sale support burdens can fall by a quarter. The reason is simple – seeing the product, process, or promise “in place” upgrades curiosity into comprehension.

Gor Gasparyan, CEO and Co-Founder of Passionate Agency in London, puts it bluntly:

Education tells the same story. Yad Senapathy, Founder and CEO of the Project Management Training Institute (4PMTI), tested a browser-based, no-app experience that turned the path to a PMP® credential into a 3D timeline you could scan and tap through.

Complex, high-consideration purchases benefit even more. Stefan Zhang, CEO & Founder of Wenzhou Dream Garden Amusement Equipment Co., Ltd., designs and builds custom playgrounds.

B2B infrastructure sees equally tangible gains. Michael Pedrotti, owner of Ghostcap (server hosting and technical solutions for gamers), rebuilt the sales conversation around live, spatial data. “We projected real-time server performance as floating 3D information – ping, capacity, traffic. Prospects could adjust virtual settings and watch indicators update in real time,” he says.

Flynn Zaiger, CEO of Online Optimism (New York and New Orleans), began embedding AR in the agency’s physical holiday cards. “Including AR in a holiday card is useful, because people aren’t going to be distracted when they open the mail. Unlike AR examples downloaded from a computer, where an individual may be surrounded by three screens and easily distracted, including a QR code leading to an AR experience means they’ll likely have the time to give it a shot,” he notes. When the timing is right, AR turns a routine touchpoint into a memorable one.

Simplicity is non-negotiable for consumer adoption. On an edtech launch, Sami Shahid of Tkxel deployed a lightweight, browser-based interaction to visualize tools in 3D without an app.

From the developer’s chair, the opportunity is matched by practical constraints. Aaron Cunningham, an immersive engineer working across Web3, AR, and AI, sees AR’s primary business value in retention and shareability. “A well-executed browser-based experience keeps users longer than a static page and is far more likely to be shared – signaling the brand is forward-thinking,” he says.

The winning playbook is simple: keep assets lean, build for the slowest network you’re willing to support, and measure performance like you would any campaign.

Taken together, these cases align around a median effect of roughly +40% engagement versus video or static pages, +18–34% conversion lifts on specific outcomes, and meaningful downstream savings where AR collapses long support or sales cycles. There’s also a qualitative dividend that’s easy to underestimate: faster, more confident decisions once buyers can evaluate a product at the right scale and in the right context. AR, in this sense, is not a channel layered on top of content; it is a communication layer that turns explanation into experience at the exact moment decisions are made.

So what’s still slowing adoption? Many teams still treat AR as a stunt – fun, expensive, and peripheral – rather than as a tool designed to answer a specific business question. Others build and test only on ideal hardware, then ship into the wild and encounter bandwidth, lighting, and device variability that the scene can’t absorb. Some struggle with 3D pipelines and team silos.

The fixes are straightforward, and they echo the experts’ experience. Start with a clear job to be done – explain a complex idea, de-risk a purchase, or teach a process. Design the first five seconds so value is unmissable and the primary call to action is unmistakable. Agree on minimum technical constraints before creative begins so performance is engineered in, not bolted on. Test in the environments and on the devices your audience actually uses. And count results with the same rigor you bring to paid performance: session depth, completion rate, assisted conversions, and post-interaction actions.

None of this replaces your website, your video, or your sales team. It connects them. AR fills the gap between explanation and conviction, turning “I’ll think about it” into “I get it.” That’s why the organizations above are seeing repeatable gains – not because AR is flashy, but because it’s useful at the exact point of decision.

And this is just the opening chapter. Over the next three to four years, consumer-grade AR glasses are likely to enter the market in meaningful numbers – much as smartphones did 17 years ago. The brands that train customers today to interact with spatial content – short, useful, in context – will be the brands that lead tomorrow. Phones today; glasses tomorrow. Build the habit loop now, while the rest of the market is still catching up.

Today, Entrepreneur released a new article by Anna Belova, Founder and CEO of DEVAR — and, as always, it’s full of practical ideas that any business can apply right now. Whether you’re an independent creator or a global brand, these insights can help you rethink how you connect with your customers.

In her piece, Anna explains how augmented reality packaging is reshaping the way we sell, engage, and build loyalty. With WebAR technology, physical packaging becomes more than a container — it becomes a storytelling tool, a digital interface, and a sales driver.

Here are six ideas from the article you can use for your next project:

1. Turn your packaging into a product demo.

Show your product in action — how it works, looks, or feels. A scanned QR code can reveal a 3D model, tutorial, or mini-story that explains your value instantly.

2. Tell the story behind your brand.

Let your customers meet your founders, see where the product was made, or watch the creative process. AR storytelling builds trust and emotional connection in seconds.

3. Run loyalty programs directly from your packaging.

Forget paper forms and separate apps. Customers can scan your product, join a program, collect points, or unlock personalized offers — all within a browser window.

4. Make unboxing an experience.

Add a “wow” effect by turning unboxing into a digital journey: confetti, animations, or 3D surprises that appear right on the customer’s table. It’s the kind of moment people love to share on social media.

5. Create seasonal or limited-edition designs.

AR layers make it easy to update packaging for holidays or special campaigns without reprinting everything. You can simply change the AR scene linked to the QR code.

6. Use packaging as a direct communication channel.

Add feedback buttons, product polls, or social media links right inside the AR scene. For many brands on the MyWebAR platform, this has become a new, measurable way to connect directly with end users — without relying on marketplaces or external platforms.

The best part? You can create all these ideas yourself using the MyWebAR platform — without coding, agencies, or big budgets.

As Anna says in her article:

“When every physical item becomes a digital touchpoint, you don’t need to fight for attention — you simply become part of the customer’s experience.”

Want more details and real examples?
Read the full article on Entrepreneur

Tourism has always been associated with emotions, discoveries, and memories. But in 2025, travel will also be associated with technology. Augmented reality is no longer just an experiment — it is becoming the infrastructure for tourism. Today, thanks to WebAR technology, travelers don’t need to download apps: they scan a QR code, open a link, and get an immersive AR layer right in their smartphone browser.

Thousands of creators and companies are already testing these ideas on the MyWebAR platform. And you can too. Here are 12 ideas using AR that may inspire you to start a new project in the tourism industry.

1. Living souvenirs

A magnet, keychain, or postcard doesn’t have to be static. With AR, they can tell a story: a 3D character greeting travelers, a mini-documentary about a landmark, or a musical performance recorded on the streets of the city. Guests don’t just take a souvenir home with them — they take a piece of the city that literally comes to life.

On the MyWebAR platform, you can use Image Tracking or Real World Tracking, or you can add an AR layer using 3D Object Tracking — a real work of art.

2. Postcards with AR

Classic postcards, even those sent from the most distant countries in the world, often end up in a desk drawer. But postcards with AR turn into memorable souvenirs: the Eiffel Tower comes to life with animation, the waterfall roars, and a historical figure tells their story. With the AI Text-to-3D tools on MyWebAR, you can create such content in minutes, even without 3D design skills.

3. Interactive maps

Every traveler needs a map. Yes, Google Maps usually saves the day, but imagine a map that you get at your hotel reception, and this map “comes to life”: hotels, city museums, AR navigation of the entire hotel complex or cruise ship decks with step-by-step navigation, animated routes, or landmarks appearing in 3D. Tourists can scan a QR code and get a tour of the resort or even collect digital “stamps” along the way.

4. Quests and treasure hunts

Gamification makes travel unforgettable. AR quests turn sightseeing into a game: guests scan codes, solve puzzles, find hidden clues in monuments, and collect virtual prizes. Don’t forget to track analytics on the MyWebAR platform to monitor engagement and discover what interests your visitors the most — and at the same time, adjust your AR content.

5. Digital catalogs and brochures

Traditional catalogs and brochures are heavy and static. In AR, the catalog becomes interactive: hotels present tours of rooms, restaurants show seasonal dishes in 3D, and travel agencies add video guides. For example, a printed brochure for a ski resort can unfold into a 3D model of the slopes that “come to life” right on the table in front of you.

6. AR on buildings and facades

Historic buildings, modern art museums, and even cafes can “speak” through AR. Visitors point their phones and see reconstructions, animations, or stories superimposed on real facades. It’s like traveling through time: ruins restored in 3D, old markets brought back to life, or an architect explaining the style of a building. Or, additional beautiful layers of digital art can be added to buildings and cultural sites.

7. AR-enabled travel guide covers

What if your travel guide started telling its story before you even opened it? An AR-enabled cover could launch a trailer: a video greeting from the author, animated route snippets, or a 3D map giving a glimpse of what’s inside. Publishers are already using this idea to stand out, and it’s a new way to combine print and digital technologies.

8. Live menus and gastronomic experiences

Food is at the heart of travel. AR menus allow guests to see dishes in real size before ordering, explore ingredients, or view the chef’s story. With the help of artificial intelligence tools in MyWebAR, it now takes just a few clicks to create such 3D dishes. This approach not only stimulates sales but also reduces misunderstandings in international restaurants thanks to multilingual AR menus.

9. Exhibitions and cultural sites

Museums and galleries are the perfect venues for AR. Visitors can point their phones at an artifact and see its reconstruction, hear the story of its creation, or even interact with characters from history. In MyWebAR, city organizations are already creating AR exhibitions using Spatial Tracking, which makes the experience more immersive.

10. Hotels and cruise ships

Navigating large spaces can be a daunting task. AR guides help travelers find their way around a hotel, locate a spa or conference room, or explore the decks of a cruise ship. Multi-level information allows guests to feel comfortable, and businesses gain the ability to interact directly without hiring additional staff.

11. Travel packages and loyalty cards

Even a plastic card or paper ticket can become a digital channel. Add an AR layer: a welcome video, travel tips, special offers, or loyalty points. This turns ordinary materials into a communication tool that increases customer retention and loyalty. Don’t forget that you can change and add to your AR content without having to change the QR code, which means you don’t have to reissue new batches of cards for guests.

12. Art collaborations

Restaurants and hotels are already collaborating with digital artists to create unique AR scenes for their guests. Imagine a seasonal menu presented not only as text but also as an AR performance on the table. These digital experiences make every visit an event and encourage guests to share their discoveries on social media.

Why it matters

Tourism is at the intersection of pleasure, discovery, and technology. AR amplifies this connection by giving physical things — maps, menus, tickets, facades, souvenirs — a digital “second life.”

And the best part? With WebAR and AI tools on MyWebAR, you no longer need a studio to create this kind of content. What once cost thousands and took weeks can now be built in days, often by marketers or managers themselves.

So take these ideas, test them in your business, and don’t wait for the future — it’s already here, in the palm of your hand.