Over the past few weeks we have seen an unusually high number of questions about migrating projects from 8th Wall to MyWebAR. We decided to bring everything together in one place: our view on what is happening in the WebAR market and a short FAQ covering the most common migration questions we receive from developers and agencies.

First of all, we are happy to welcome every new member of our professional community. Over the years we have worked with brands, agencies, and independent creators around the world, and it is especially rewarding to see more and more experienced teams choosing MyWebAR as the foundation for their AR projects. It also matters a lot to us that many former 8th Wall users are now joining our community and continue building AR experiences together with MyWebAR.

If you still have questions after reading this article, feel free to reach out and email us directly at hello@mywebar.com.

How we see the AR market and the future of WebAR

Today more than 300,000 creators worldwide are building on MyWebAR. Among them are major brands, agencies, and professional studios that rely on the platform as stable infrastructure for complex campaigns, as well as newcomers who may not have any programming background.

At the same time, this year has brought some difficult news for the market. Several major players that many teams relied on have announced that they are leaving the WebAR space. As a platform, we are already receiving dozens of migration requests and are helping developers move their projects. For the industry as a whole it is a shock and a drop in trust that has to be rebuilt.

It is important to remember that the exit of individual services does not mean that WebAR has lost. As many colleagues in the industry point out, platforms come and go, but the energy and drive of the people who work in AR do not disappear. The shutdown of some products is not a sign that AR is dying. It is a signal that the AR era is very much alive and continues to evolve.

We are realists. We look at the market without rose-colored glasses, yet we remain fully convinced of the potential of WebAR. Everything creators build today for smartphone screens will live in glasses tomorrow. Even now, MyWebAR can be used both for accessible products aimed at a broad audience and for complex, custom systems for enterprise clients. You can be confident that this foundation will matter in a world of wearable devices.

The shift to new form factors is real, but the web is what provides true flexibility. One QR code can open an AR experience on any device, from a phone to XR glasses.

We continue to develop the platform, prepare for the launch of DEVAR.AI, and pay special attention to the professional community, for whom stability, support, functionality, and quality are critical. We are grateful to everyone who is on this journey with us. Together we will make WebAR even more accessible and useful and turn it into a genuine technology of the future.

FAQ: Migrating from 8th Wall to MyWebAR and More

1. Can I build a game on your platform?

Yes. You can build games on MyWebAR using the Code Editor.

We already provide ready-made game templates such as Runner Game and Collectible Game, which you can customize for your own use cases. If you need a completely unique game scenario, you can implement it with custom code in the Code Editor.

2. Which libraries do you support?

Yes, MyWebAR uses Three.js as the main engine for 3D graphics in the browser.

We plan to expand the list of supported engines. One of the first items on our roadmap is support for A-Frame.

3. Can I write code on MyWebAR?

Absolutely.

MyWebAR includes a Code Editor where you can work with JavaScript and Three.js, implement your own logic, connect third-party libraries, configure events and interactions, set up integrations, and create complex behaviors for your projects.

It is a full-featured environment for teams that want to use MyWebAR as the foundation for complete commercial AR campaigns.

4. I have a project on 8th Wall. How do I move it to MyWebAR?

We are currently developing a dedicated migration mechanism so that for most projects the move can be as automated as possible.

It is important to understand that projects which rely on specific third-party libraries, non-standard integrations, or very custom code will likely require some manual adaptation.

If you would like to start the migration process now or at least estimate the scope of work, email us at hello@mywebar.com.

Our support and technical team will review your existing 8th Wall project and suggest the best path for migrating it to MyWebAR.

If you have other questions about migration, tracking, or the capabilities of the Code Editor, let us know. We will keep this FAQ updated and add new answers based on your feedback.

Over the past 10 years, DEVAR has grown from a pioneer in consumer AR into a company with a truly global footprint: over 15 million phygital products sold in 74 countries, more than 300,000 users and creators on the MyWebAR platform, projects spanning more than 180 countries, and the trust of international brands and publishers. Today, MyWebAR ranks among the world’s leading webAR platforms, and DEVAR is one of only a handful of companies with a fully proprietary computer vision stack for AR.

An anniversary is not only a reason to look back. It is also a moment to ask out loud: what comes next for DEVAR, for webAR, and for creators around the world?

Ten years of progress: from the first AR book to phygital products

When the DEVAR team first started working with augmented reality, the industry had no standards, no roadmaps, and no established practices. There were no textbooks or proven playbooks to follow. We had to chart our own path through experiments, mistakes, and unexpected discoveries.

“We were true pioneers in immersive technology who chose to sail into the unknown, fully aware that we might take a wrong turn. And yes, sometimes we did make mistakes, we had to go back, we took winding paths where today we’d simply draw a straight line. But we were always driven by a dream and a belief that we were creating something genuinely special,” recalls Anna Belova, Founder of DEVAR (MyWebAR).

Even before the release of the first AR book, Anna said in an interview something that still sets the tone for the company today: “If tomorrow I wake up and realize I want to publish books, I’ll go and publish them.”

And that’s exactly what she did. At a trade show in China, we watched children’s eyes light up as characters sprang to life from their coloring books in the exact colors they had chosen. We had found our niche. That moment marked the beginning of a journey into an industry that had barely changed since the invention of the printing press.

“Skeptics told us AR in books was unnecessary. We had no background in publishing, but we still created one of the most successful consumer products with augmented reality. In every country, we found a partner who shared our enthusiasm and vision. Today, DEVAR books and toys are sold in dozens of countries and in dozens of languages by leading publishers, and total sales have long surpassed 15 million copies. I’m deeply grateful to every partner and to the entire DEVAR team, the world’s best team for creating AR products,” says Anna Belova.

Over time, DEVAR developed its own methodology for creating phygital products at the intersection of physical and digital. For us, AR isn’t about effects for effects’ sake – it’s a fundamental part of industrial design and user experience. Our goal is to reach one in every ten families across 200 countries, helping them transform their environment by making things more useful and the world more convenient using Helpful Reality by DEVAR.

Stage two: the MyWebAR platform and the creator community

The next challenge was not only to create AR products ourselves, but also to give others the ability to do the same. This marked the beginning of DEVAR’s second chapter: the launch of our own webAR platform.

In 2021, we introduced MyWebAR, a web-based platform for creating AR content. From day one, it was important for us that augmented reality worked where people already spend their time: in their everyday browsers, without app downloads or extra friction.

Our R&D teams combined all of the computer vision technologies we had developed so that anyone could create their own AR experience in just a few minutes. Within its first year, MyWebAR became one of the most widely adopted webAR platforms in the world. Today, the MyWebAR community includes more than 300,000 users from around the globe. Among them are teams from brands such as Google, Siemens, McDonald’s, BMW, Nasdaq, and many others.

The platform’s strength lies in serving both beginners and professionals at the same time:

• For students, educators, and emerging creators, MyWebAR offers an intuitive interface and a wide range of plug-and-play modules that enable building complete no-code projects from scratch.
• For professional digital agencies and brands, there is a powerful set of advanced features and capabilities.

This dual approach has made MyWebAR one of the leading platforms in webAR and one of the industry’s most widely deployed solutions for AR development. Each month, MyWebAR powers live projects in more than 180 countries and spans dozens of industries, from marketing and merchandise to souvenirs, education, and urban environments.

“The most exciting thing is watching thousands of projects being created on the platform at the same time. Behind each of them are very different people: entrepreneurs, designers, managers, marketers, teachers. And each of them discovers the world of augmented reality in their own way. This is what real democratization of technology looks like,” says Anna.

What’s next for webAR and wearable devices

Smart glasses are evolving rapidly – becoming lighter, more powerful, and ready for mainstream adoption. Powered by large language models, AR is evolving from tech demo to practical tool: information appears when it is needed and where the user is looking.

While mass adoption may be a few years away, the foundation for a real shift is already being built. The content creators design today for smartphones will be able to live on glasses tomorrow with only minor adjustments.

WebAR remains a universal way to publish camera-based interactive experiences: users need only a smartphone and an internet connection to access them. For creators, this means a rapid cycle: idea to prototype to measurable results. For teams, it delivers predictable workflows and built-in analytics – with no extra steps for end users.

“We are not waiting for perfect AR glasses from one of the giants to hit the market. We are already making AR accessible to billions of people who own smartphones. Our task is to build a bridge between today’s phones and tomorrow’s glasses so that creators and brands feel confident crossing it,” emphasizes Anna Belova.

Our priorities for the coming year

Our priorities remain constant: delivering quality, usability, and democratizing webAR, with a strong emphasis on professional-grade tools.

• MyWebAR will remain the most accessible XR platform where you can create AR experiences without coding, using generative AI and ready-made templates.
• We’ll continue expanding advanced features for power users, agencies, and enterprise brands – and we’re actively seeking partnerships with the professional community.
• DEVAR will maintain its position among the select few companies with a fully proprietary computer vision stack for AR, and MyWebAR will remain among the top webAR platforms for both user adoption and technical sophistication.

Our mission remains unchanged: making AR both accessible and affordable for everyone and unlocking its practical value across marketing, education, retail, entertainment, and phygital experiences. We will keep shortening the path from idea to working scene so that MyWebAR stays the tool creators love most.

Anna Belova: “The first decade is behind us. The next one will be even bolder.”

“Ten years ago, we believed in a simple idea: AR could transform products by becoming a natural part of them. Over the past decade, our community has proven this daily with real projects.

The most exciting part is still ahead. Smartphones today, smart glasses tomorrow. Our task is to build that bridge and ensure creators, developers, and brands can cross it confidently. If you share this vision, we invite you to join us on this journey.

We relentlessly improve our technology not because we’re perfectionists, but because we believe AR should be useful and accessible to everyone, in business, creativity, and education.

We’re innovators at the intersection of art and immersive technology. We’ve transformed product design by making AR an integral part of products and delivering its value to millions of users. Now our mission is to share this knowledge with everyone who wants to create and inspire,” says Anna Belova.

DEVAR.AI is coming soon

DEVAR.AI is a bold rethinking of the augmented reality creation process, emerging from the convergence of cutting-edge technology and real-world demand. We will share more details in a separate announcement. For now, one thing is certain: DEVAR.AI marks the beginning of a new chapter for DEVAR.

After yesterday’s news about the shutdown of 8th Wall, many people wrote to us. Our answer is simple. We are moving forward calmly and preparing several things that will make creators’ lives easier.

DEVAR.AI

We are preparing a major update. It will completely rethink the process of creating and integrating augmented reality. In parallel, we are laying the groundwork for the next device cycle: smart glasses are becoming more comfortable, and seamless integration with LLMs makes AR genuinely useful for a wide audience. It will take time, but the foundation for a real shift is already forming. We are designing DEVAR.AI so that your content lives on phones today and easily moves to glasses tomorrow, while smart assistants help assemble and edit scenes faster, without routine steps. We will share details separately.

Project migration

We are preparing to launch a simple, fast migration tool for scenes, including projects created on the 8th Wall platform. Transfer assets, links, key settings, and basic analytics in a couple of steps. No complex procedures.

Accessibility as a principle

For many, MyWebAR has become a gateway to augmented reality. The entry barrier is low, code is not required. We are often called “canva for augmented reality.” Our goal remains the same: to make AR accessible for marketing and branding teams, education, creative agencies, and independent creators.

For professionals

Simplicity does not cancel depth. The MyWebAR PRO editor includes advanced scene and UX settings, extensible plugins and integrations, and clear optimization pipelines. It is convenient to learn. You will not need ten thousand hours to master a new tool.

Technology base

DEVAR is part of a small group of companies with a full in-house computer vision stack for AR. In terms of popularity, MyWebAR consistently ranks among the leaders of webAR platforms. This is about a reliable foundation for your projects.

Looking ahead

The industry needs a universal channel for delivering AR, and the webAR handles this task best. This has been proven by the main players of the webAR market. Retail and packaging, education and tourism, events and real estate, industry and B2B show steady demand for clear, measurable scenarios. We are confident that the arrival of convenient glasses and integration with LLM will make AR even more useful in everyday tasks. The content you create for the phone today will live in glasses tomorrow with minimal changes.

And yes, as of November 2025, MyWebAR counts 300,000+ users. Thank you for creating with us. Stay tuned

You build real things on MyWebAR, so the platform should feel light, quick, and helpful. This update focuses on exactly that. A lighter dashboard and account area, live data inside scenes, native live YouTube streaming, and a preview that feels closer to a real device. No app installs. Just your browser and your scenes.

A fresher dashboard and account area you can breathe in

We refreshed the look of the dashboard and the account area. The tool panel in the account area was also polished. There is more space, clearer type, and calmer color accents. Navigation and common actions feel easier. We did not change how things work under the hood. We simply made these surfaces quieter so long work sessions feel easier on the eyes and the brain.

Grafana Widget – Real-time data inside your AR

Bring live information into your scenes with the Grafana Widget. Embed a Grafana panel directly in WebAR so metrics, monitoring data, and business intelligence (BI) refresh in place as the source updates. The scene stays open while values change, with no reload or republishing.

YouTube Video – Live YouTube inside the scene

Embed both pre-recorded and live YouTube videos directly in your WebAR scene. Place the stream on any surface and keep it in sync with your broadcast. Schedule the stream, go live, and the scene updates without republishing.

A preview that helps you catch issues earlier

Testing should feel like using the thing. The updated preview gives you two ways to look at your scene before you scan a QR code. In real-world view, you get a sense of scale and placement, almost like peeking through a phone. In touch interaction mode, you orbit, pan, and zoom with your fingers to check hotspots, labels, and tap targets.

We hope our new release helps you launch with confidence.
If you build something you are proud of, especially with real-time widgets or a live stream, send us a short note with a QR and a couple of results. We love sharing what the community makes.

Happy building!

The NIKKEI STEAM 2025 Symposium “Change the Rule: Challenging Common Sense,” organized by Nikkei Inc. (Osaka Head Office), kicked off on August 8 and ran at full pace across Osaka and Tokyo. At the center of the action, our partner Daiwabo Information System Co., Ltd. (DIS) showcased MyWebAR in a hands-on format, giving students and educators a direct experience with browser-based AR.

What happened

As a special sponsor of the symposium, DIS hosted an interactive MyWebAR Hands-on Workshop at the DIS Experience Corner in both cities. The focus was practical and creative: help participants try AR themselves, build confidence with digital tools, and see how immersive media can support learning and self-expression.

Inside the workshop

Participants:

• Created an AR business card with a personal self-introduction video.

• Recorded a short message, embedded it into an AR experience with MyWebAR, and received a unique QR code.

• Took home a printed card so friends, teachers, and family could scan and instantly view the AR intro.

The sessions ran multiple times a day. Junior high, high school, university, and graduate students all took part, and educators joined as well to observe and learn how to apply the same approach in their classrooms.

Who participated

Fifty-seven schools from across Japan took part, including 14 DX-designated high schools from the country’s High School DX Acceleration Promotion Project. The scale and diversity of participants underscored the symposium’s national importance for digital transformation in education.

Why it matters

Thanks to DIS’s exclusive partnership with MyWebAR (announced in 2024), augmented reality and generative AI are moving from theory to practice in Japanese classrooms. Students built something tangible, educators saw how browser-based AR can fit into lessons, and both groups left with a reusable artifact—an AR business card, that connects personal storytelling with practical digital skills.

We’re proud to see MyWebAR helping students and teachers approach AR as a tool for creativity, learning, and future careers, and we’re grateful to DIS and Nikkei for creating a platform where the next generation can experiment, build, and share their ideas at scale.

Today, Forbes published a new article by Anna Belova, founder and CEO of DEVAR, that’s a must-read for anyone working in marketing, product design, or packaging innovation. Even if you think you’ve seen it all when it comes to AR-enhanced packaging, we’re willing to bet you’ll discover a few fresh ideas inside.

Packaging is often the first handshake between a product and a person. The shape, weight, sound when opened, material—all come together to create the first and often final verdict: buy or don’t buy. According to a 2018 Ipsos study, 72% of consumers are influenced by packaging design, and 67% pay attention to the material when making purchasing decisions.

Now add one more fact: There are already around 7.21 billion smartphone mobile network subscriptions in the world—meaning a lot of people carry an AR camera in their pocket.

And yet most packaging is still silent.

When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel that can change every day. Companies can expand the boundaries of manufacturing and marketing at once, turning static cardboard into a controllable digital interface.

The AR packaging market size was estimated at $354.9 million in 2024, with a CAGR of 6.3% from 2025 through 2030. In 2016, an AR company found the average “dwell-time” for AR campaigns was 75 seconds, which was 2.5 times the length of radio/TV ads. Our internal data over the past 12 months with users from a wide geography (primarily the U.S., Europe and Asia) shows users engage with AR scenes for up to three minutes.

From ‘Wow’ To Data: The Box As A Sensor

When someone sees a box or other package come to life in their palm, curiosity kicks in. AR scenes feel personal and real. For example, we’ve built zero-party data mechanics into AR packaging: Users answer questions inside the experience. So when a question pops up, it doesn’t feel intrusive. It’s part of the story.

Then comes the chain reaction: play, learn, tell, share. People play, learn about the product, give feedback that visibly shapes what happens next, then save or share. For customers, showing off the “portal in a box” can be tempting. The “I got here first” psychology often fuels stories—people love guiding others to the unusual. Brands just collect the insights as their audience spreads the word.

What Entrepreneurs Are Already Doing Today

Across industries, I’ve noticed companies are turning packaging into AR-powered digital experiences.

• Fashion: AR lookbooks with 3D try-ons can help boost engagement and impulse buys.

• Food: “Smart” cartons offer AR recipes and games for strong brand recall.

• Restaurants: AR menus show life-size dishes and ingredients, helping choices and upsells.

• Beauty: Shade-matching via AR on the product can boost confidence and sales.

• Pharma: Animated instructions and games can ease medication for children.

• Sports: Nutrition packaging launches an AR trainer for added value.

• Toys: AR quests extend post-purchase interest.

• Pet: Dog food packaging shows an AR nutritionist, encouraging accessory sales.

• Home appliances: AR guides simplify device setup.

• Tech gadgets: AR unboxing reduces support and improves first impressions.

• Tourism: City maps “wake up” with 3D guides and time-layered views.

• Greeting cards: AR animations turn paper into emotional souvenirs.

How AR And AI Can Turn Packaging Into A Strategic Asset

Here are three ways brands can use immersive tech and AI to solve real problems.

1. Implement dynamic design. Generative graphics let brands create localized micro-batches in minutes. While printed boxes stay frozen, AR, by contrast, keeps packaging “live.” A QR code becomes a reusable screen where campaigns can update daily. You get the tactile feel of packaging, plus infinite flexibility without reprints. That cuts print runs and keeps products fresh throughout their life cycle.

2. Leverage predictive offers. AI can adjust a coupon the moment someone scans. Based on time, location and user behavior, the system can pick the right offer and balance it against inventory. That’s phygital marketing: The box stays the same, but the digital overlay adapts instantly to optimize LTV and reduce unnecessary discounts.

3. Create carbon twins. Scan to reveal a live carbon footprint and disposal guide. This can help brands meet ESG goals and build trust with consumers.

Leveraging AR Platforms

Today, one marketing team can generate a 3D mascot, animate it via mobile motion-capture, add multilingual voice, music, synced lips and emotion, write a quest, optimize the logic, and localize—all using GenAI tools. (Disclosure: My company specializes in this, as do others.)

Modern AR platforms eliminate tech barriers—no apps or code. Just upload files, arrange in-browser and publish a QR code. Any brand manager can do it, and AI customizes content to match the audience. Time from idea to live scene can drop from months to days.

However, one of the biggest challenges is that many AR tools weren’t built for full marketing scenes or packaging campaigns. Many focus on simple effects, like placing 3D characters or face filters, but packaging needs branded scenes with logic, interactivity and measurable outcomes.

Another issue is accessibility. Some platforms deliver great visuals but require advanced skills like coding or complex 3D prep. This can be a barrier for smaller brands wanting to experiment with immersive technologies.

How To Launch Without Millions

To seize this opportunity, start by testing the tech on a single product and scale once results are clear. Here’s a minimal launch kit that proves “immersiveness” doesn’t require a million-dollar budget:

• One hero SKU: Choose your most recognizable product and add AR to it.

• Online AR and QR platforms: Build the scene on a no-code platform and print a QR code.

• One KPI: Decide what you’ll measure up front—scans, average check increase or email sign-ups.

• Shareable content: Create a mini-quest, virtual try-on or animated mascot.

• AI-powered survey: Ask one question inside the scene to gather zero-party data and give a personalized offer.

Final Word

Packaging remains a key medium of brand meaning. Today, it has a digital layer—available to every one of the billions of phones people check dozens of times per day.

Ignoring that opportunity could be like refusing to launch a mobile website in 2007. Start small. Test. Launch. Let your packaging speak, sing, guide and gather insights. The screen is already in your customer’s hand—all that’s left is to light it up.

MyWebAR is a no-code platform designed to enable developers, marketers, and educators to launch interactive AR experiences right from their browser, no apps required.

But even experienced users may not realize the full potential of the platform. Beyond the basics, MyWebAR offers advanced features that greatly expand your capabilities, from AR games to immersive product visualizations and spatial experiments that can be implemented in the real world.

In this article, we’ll highlight six powerful tools that are already available on the platform and ready to use today. Whether you’re building your next MVP, an educational project, or a location-based brand activation, these features will help you achieve more, with less time and less code.

Let’s take a look at six powerful MyWebAR features that you may not have explored yet, but that are already available and ready to use in your next AR project.

1. Stencil Plugins

What it does: Stencil plugins let you create complex visual effects using stencils on 3D models. Combine multiple stencil masks to use 4-6 models in a single scene.

Why it’s important: You’ll have the ability to show up to 6 objects in a single scene. This is a favorite plugin among MyShevA creators who work with retailers and restaurants.

Where to learn more: Innovative Solution for Brands: WebAR Stencil Technology

2. 3D Object Tracking

What it does: This tracking mode anchors AR content to real-world objects of any scale and color, even minimally textured or solid-color shapes, using edge and shape recognition.

Why it’s important: No special markers are required, and surfaces don’t require high contrast. You can use AR on swag, toys, equipment, or retail displays.

Where to learn more: DEVAR announces the industry’s first 3D tracking system for solid-color objects for the web.

3. Curved (Cylindrical) Image Tracking

What it does: Supports AR content on curved surfaces: bottle labels, cans, or cylindrical displays. The system recognizes cylindrical images and overlays animation or 3D effects.

Why it matters: Perfect for beverage packaging, takeaway cups, product displays, branded columns, or 360-degree visuals around cylinders.

Where to learn more: How to Create an AR Project with a Cylindrical Marker

4. Spatial Tracking

What it does: Links AR content to real-world volumetric structures: buildings, facades, sculptures, or urban landmarks, without the need for flat image markers.

Why it matters: Spatial tracking enables the creation of large-scale AR scenes, turning entire spaces into immersive scenes. Great for tourism, wayfinding, architecture, cultural storytelling, or urban campaigns.

Where to learn more: Spatial Tracking: A New Chapter in the Evolution of AR

5. AI-generated content (text to 3D, scene elements)

What it does: Uses the AI tools in MyWebAR to create 3D models, animations, voiceovers or backgrounds directly from cues – without the need for design or programming skills.

Why it matters: Brands and instructors can quickly create immersive content – product models, character animations or storytelling, even without the involvement of a technical team. Where such scenes used to take technical specialists several weeks to assemble, now brand managers or marketers themselves can assemble AR content in a few minutes.

Where to learn more: How AI is Powering the Future of WebAR: A Look at MyWebAR’s Innovations

6. Code editor with an AI codewriter

What it does: Programmers on the MyShevAR platform are still loved and respected. We have a code editor specifically for them, where you can place your scripts for AR scenes. You will also find a built-in AI coder on the platform, which can generate scene logic, UI components, animations or game mechanics, even if you are not a developer.

Why it matters: This feature provides design flexibility: you can create custom interactions that go beyond visual drag-and-drop, while still enjoying the benefits of automation.

Where to learn more: MyWebAR platform updates: Code editor now features an AI codewriter

How these features work together

MyWebAR combines code-free simplicity with immense creative power. Use stencil plugins for visual effects, curved tracking for packaging, 3D and spatial tracking for precise real-world anchoring, AI tools to scale content, and the code editor to customize behavior. Mix and match to create product demos, brand activations, city-scale overlays, educational scenes, or interactive storytelling.

All tools work in the browser, and most are available in the Pro or Ultimate plans.

In this article, we’re diving into spatial tracking on the MyWebAR platform. We launched this tracking type a year ago, and today it has become an essential tool for building AR experiences — simple, versatile, and visually powerful.

Today, we’re transforming the beautiful city of Hong Kong using spatial tracking.
In a place where ultramodern skyscrapers meet colonial architecture and lush green hills, we’re using augmented reality to bring a new layer of meaning to familiar spaces. Spatial tracking turns the entire city into an open stage — with no limitations and no extra hardware.

Over the past year, spatial tracking has become one of the most beloved features on MyWebAR, alongside 3D Object Tracking. If you haven’t seen it yet, check out our previous articles:
Devar launches the world’s first 3D Object Tracking
9 ways to use 3D Object Tracking in your AR projects

What is Spatial Tracking — and how is it different?

Spatial tracking allows you to anchor virtual content not to flat images or printed markers, but to real-world volumetric objects — buildings, sculptures, facades, or architectural structures. This is especially important when working with large-scale environments or outdoor spaces.

Unlike 3D Object Tracking, which is ideal for compact items, spatial tracking is designed for full-scale, real-world objects — entire buildings, public installations, and urban spaces. All you need is a camera and the physical environment around you.

And on MyWebAR, it all works directly in the browser:
– No apps required
– No extra setup
– Just scan → place → publish

Where Spatial Tracking really shines

This technology has already proven its value in projects across the globe. Here are some of the areas where it’s making the biggest impact:

• Urban spaces — Create temporary or permanent AR installations integrated into buildings, streets, or infrastructure. Offer navigation without needing physical signs.
  
• Tourism and culture — Deliver interactive guides, reconstructions, or animations directly on top of real-world landmarks.
  
• Historical sites — Enrich museum trails or open-air heritage locations with immersive storytelling in situ.
  
• Architecture and real estate — Visualize future buildings on-site, bring blueprints to life at scale for clients and investors.
  
• Art and creativity — Build spatial AR sculptures, digital open-air galleries, and public art accessible only through AR.
  
• Business and industry — Present large-scale machinery, deliver AR-powered manuals, or run remote demos in real working environments.

The future Is already here

Spatial tracking is more than a technical feature. It’s a new way of interacting with the world around us — one where digital experiences seamlessly merge with physical spaces. Content doesn’t just float in the air anymore — it belongs exactly where it’s meant to be, at full scale and with real context.

At MyWebAR, we’re building the tools to make this future accessible to everyone.

In our next article, we’ll revisit spatial tracking — and more importantly, we’ll show you how to create your own spatial tracking projects step by step on MyWebAR.
Coming soon! Make sure to subscribe to our blog updates so you don’t miss it.

As a leading no-code platform for creating and publishing augmented reality experiences, MyWebAR is excited to share the results of our first-ever user survey. With responses from over 1,500 participants, the survey offers a unique glimpse into how AR is being used across industries — and what challenges creators face today.

Most Popular Industries for AR

Based on the data, the top industries among MyWebAR users are:

• Marketing & Advertising – 42% of users rely on AR to promote products and services through immersive campaigns.

• Entertainment & Gaming – 18% of respondents use AR to create engaging, playful experiences.

• Art & Education – 9% of users in each category leverage AR for storytelling, exhibitions, and learning tools.

Most Common AR Content Types

When it comes to what users are building, the top content types include:

• Interactive Marketing Campaigns – 40% of users create immersive AR experiences to boost engagement and customer loyalty.

• Educational Courses & Training – 24% develop learning content enriched with 3D and interactive elements.

• Retail Product Visualization – 10% use AR to showcase physical products in a digital environment.

AR in Marketing: The Engagement Booster

AR is rapidly transforming the marketing landscape by enabling memorable, personalized customer experiences. With MyWebAR, marketers can build browser-based AR campaigns that are easy to access — no app downloads required.

Popular use cases include:

• Interactive product packaging that animates when scanned with a smartphone.

• Loyalty and brand promo campaigns with immersive storytelling and gamification.

• AR-quests to drive user interaction and dwell time.

Brands using MyWebAR report higher engagement and increased conversion rates thanks to the novelty and simplicity of WebAR.

AR in Education: Learning, Reimagined

Augmented reality brings learning to life — literally. From virtual labs to 3D anatomy lessons, MyWebAR empowers educators to make complex concepts more accessible and fun.

Examples from MyWebAR users include:

• Interactive AR-enhanced textbooks.

• Virtual museum tours accessible directly from a browser.

• 3D biological models for anatomy and life sciences.

A standout example? Virtual anatomy experiences, where students explore detailed models of the human body and simulate interaction between systems — all without special hardware.

AR in Retail: The Future of Shopping

With growing interest in AR and XR hardware — from Apple Vision Pro to Meta Quest — retailers are moving fast to adopt immersive shopping experiences. WebAR, in particular, is becoming a game-changer due to its accessibility across platforms and zero-download requirement.

How MyWebAR helps retailers:

• Product visualization in AR — from sofas to sunglasses — directly in your environment.

• Interactive product catalogs with 3D previews.

• In-store AR navigation and promotions.

• Reduction in returns and increased customer satisfaction.

By removing app friction and integrating AR directly into the customer journey, MyWebAR drives both sales and brand loyalty.

Key Takeaways

Our latest user survey confirms what we’ve long believed: Augmented reality is no longer niche — it’s a fast-growing force across industries. Whether it’s marketers, educators, or retailers, creators are turning to WebAR for its simplicity, flexibility, and impact.

At MyWebAR, we’re proud to empower businesses and creatives with powerful tools to build and publish AR content — without writing a single line of code.

A huge thank-you to everyone who participated in the survey. Your insights help us shape the future of AR — and we can’t wait to show you what’s next.

We’ve updated MyWebAR to make AR creation even simpler and more flexible. Whether you’re adding AR to products, creating educational materials, or experimenting with digital art, these new tools will save you time and make your projects even better. Let’s break it down!

What’s new in MyWebAR:

Flexible editing of 2D markers in a project

Customize, upload, or replace your AR marker — and instantly test your scene by scanning a QR code, all in one place.

Preview your project in real-time

View your AR scene exactly as users will see it: zoom, rotate, and adjust the camera angle in preview mode.

Curved surface marker editor

It’s now even easier to work with the new marker editor for cylinders and other curved surfaces — ideal for more stable AR tracking.

And this one is a real gift:

Coffee Cup AR Marker Unwrapper

Ready to bring AR to your coffee cups? We’ve created a Coffee Cup AR Marker Unwrapper [(link to tool)] just for you. This tool converts curved sleeve designs into flat MyWebAR tracking markers, making it easy to create interactive, immersive cup experiences. All AR scenes will work consistently, accounting for the cup’s curves.

“Awesome,” you’ll say. “Unbelievable,” we’ll reply.

Whether you’re developing AR-enabled products, creating educational programs, or experimenting with interactive art, these updates will help you push the boundaries of creativity. Log in to MyWebAR and try out the new features today!