We’re in Entrepreneur. Anna Belova, Founder of DEVAR, shows why the era of rigid job titles is ending and what leaders can do to redesign roles, growth paths, and performance around skills and outcomes.

AI is changing the “architecture of roles” in companies. Roles are now defined not by job title but by a set of tasks and the skills needed to complete them.

Key Takeaways

• Companies are moving from rigid hierarchies to flexible, task-oriented workflows where both humans and AI collaborate, eliminating bottlenecks and increasing efficiency.
• Soft skills, systems thinking, clear communication and the ability to orchestrate AI-driven tasks are becoming more valuable than traditional hard skills.
• By breaking processes into steps, assigning tasks to humans or AI, implementing orchestration and measuring outcomes, businesses can achieve faster, more transparent and accountable operations.

For decades, businesses operated in a familiar way: rigid structures, clear job titles, departments with their own areas of responsibility. Marketing was responsible for advertising, sales for customers, logistics for delivery and finance for reporting. On paper, this looks tidy, but in reality, every leader has faced tasks getting stuck “between departments.”

One step needs approval from marketing, another from support, a third from legal. Time is lost, the customer waits, and the business loses money. Today, artificial intelligence is changing this picture. It is literally restructuring the very “architecture of roles” in companies. Instead of a rigid hierarchy, a flexible end-to-end model of work appears: Roles are defined not by job title but by a set of tasks and the skills needed to complete them.

What’s the difference?

If before we looked at a person through the prism of their job title, what matters more now is which specific tasks can be solved. And it is less important who does it — an employee or an AI agent. If an agent has access to data and tools, it will complete a step faster than an entire department. A person joins when expert judgment, a review of a contentious point or a decision in an atypical situation is required.

In this picture, an “orchestrator” appears, a system or manager that allocates steps: who performs them, in what order, with what safety rules and quality control.

Roles become fluid. The same agent may answer a customer today, analyze demand tomorrow or forecast sales the next day. It all depends on its “capabilities:” access to data, toolsets and action chains. For business, this eliminates “bottlenecks” inside specific departments, and tasks flow through the organization without lobbing the “ball” between teams.

An ecommerce example

Previously, a return looked like this: The customer wrote to support, support clarified with the warehouse, went to finance and then came back to the customer. This “ping-pong” could drag on for days. In a flexible end-to-end model, the process becomes one coordinated chain: The agent checks the order, consults the return policy, requests photos of the item, automatically creates a record, initiates the return and notifies the customer. A human steps in only for disputed cases. The result is speed, transparency and a satisfied customer.

Why this works

The main value of this approach is transparency and accountability. Every action is recorded: who did what and when. Rights and constraints are defined for each step. A human can always intervene at a critical moment. Efficiency is measured not by the number of people in a department but by concrete metrics — how long the solution took, what the accuracy was, how many resources were saved, and how satisfied the customer is.

Instead of thinking in terms of “departments” and “job titles,” companies begin to think in terms of tasks and outcomes. This changes the management culture itself. Control and responsibility remain, while flexibility and speed appear.

Where this is already happening

We see it across sectors.

• In customer support, agents automatically process most requests, and people engage only in exceptional cases.
• In marketing, agents test dozens of hypotheses in parallel, and managers choose those that deliver the best results.
• In logistics, agents coordinate orders, check warehouse availability and select routes, freeing people for strategic tasks.

What used to require weeks of approvals now takes hours. This is not science fiction. Companies around the world are already implementing it.

What this means for HR and hiring

AI not only changes processes; it changes how we look at people. In a world where agents take on a share of tasks, “pure” hard skills stop being the only starting point. Soft skills and “end-to-end” qualities become truly valuable again: systems thinking, clear communication, the ability to express a problem in simple words, a critical attitude to AI results and the ability to learn quickly and collaborate.

Today, a designer can “draw with text,” a product manager can assemble hypotheses into action chains for an agent, and support can elegantly escalate only those cases where a human is needed. When hiring, it is important to assess not only “what a person can do with their hands,” but also “how a person thinks, asks questions, makes decisions and takes responsibility.” Those who can work side by side with AI, verifying, guiding and explaining, will accelerate the team many times over.

How to start

1. Break key processes into steps and tasks. For example, “product return” includes checking the order, consulting the policy, generating a record and initiating the return.
2. Describe the data, tools and rules for each step. Where is the data stored? What permissions are needed? What constraints exist?
3. Determine where an agent can work independently and where a human is required. Automatic order verification goes to an agent. Resolving a disputed issue goes to a human.
4. Implement orchestration and logs. Who acted, when, and with what result creates transparency and trust.
5. Measure value. Track cycle time, accuracy, cost and customer satisfaction. These are the real KPIs of the new system.

What this means for the future

A big task lies ahead for us: learning to organize the joint work of people and AI as a single system. Roles stop being rigidly fixed and become dynamic, selected for the specific task. Control, transparency and responsibility do not disappear; they become even clearer.

Companies that can transform will gain the key advantage: speed, flexibility and the ability to coordinate processes end to end. This means fewer losses, more satisfied customers and sustainable growth.

AI changes not only technology; it changes the very “architecture of roles” in business. Those who see it not as a threat but as a new partner will be the ones who win.

Read the original article on Entrepreneur.

A guide for those who want to turn plans and renderings into measurable outcomes: sell faster, align decisions faster, build faster, and commission assets faster. All scenarios are browser-based (no app), designed for phones and tablets today, and compatible with glasses tomorrow.

Why it matters for business

Real estate and construction are long funnels with a high risk of error and an expensive cost of rework. AR removes friction at three key points:

• before the visit. Helps people understand the asset in context and speeds up booking a viewing;
  
• during approvals. Makes choices clear: materials, layouts, engineering;
  
• on site and in operations. Brings building information modeling and regulations into real space, reducing defects and improving safety.
  One more crucial point: today you can launch web AR directly in a mobile browser. No apps, just a smartphone and internet access, and the AR experience appears right in front of you.
  

Why it’s easier now: AI tools in the hands of marketing

Over the past two years, AI-based tools have significantly democratized AR. Draft 3D objects and styles are generated and edited from text prompts, models from project documentation are easily optimized for the browser, and scenes are assembled from ready-made templates and prompts. This means marketing and brand teams can launch pilots on their own, quickly update content, and test hypotheses without involving niche digital agencies. Agencies still matter for complex creative and integrations, but the barrier to entry and the cost of experimentation have dropped sharply: from idea to the first version can take hours, and no programming skills are required.

11 Practical Ideas for Developers, Architects, and Builders

Below are 11 practical ideas for developers, architects, and builders. For each: what it is and how it works.

1. AR presentation of your property

What it is. Attention, marketing teams of developers! This is a new channel to advertise your property. Immersive, three-dimensional, and clear.

How it works. MyWebAR clients are already using this communication channel, presenting the property in augmented reality: the exterior view of the building, main entrance groups, clubhouse amenities. You can immerse people in the atmosphere of your building with AR.

2. AR tour of an apartment or office before the visit

What it is. A full-scale or scaled view of the layout in the real environment with navigation through rooms and key points.

How it works. Scan a QR code from a listing or landing page, the scene loads in the browser, there’s quick onboarding, and people can jump to key points (kitchen, window view, bathrooms). This lets a person take a one-minute walk through the future space and imagine their life inside it. And most importantly – no apps. A smartphone and internet are enough.

3. “What-if” layouts: alternative space scenarios

What it is. Switching between options: studio/1-bed, open-plan/private offices, moving partitions.

How it works. The scene includes a toggle for options, highlighting of the zones that change, and short functional labels. The user “lives” through different scenarios and chooses with both heart and mind.

4. Full-scale furnishing and style packs

What it is. Rapid virtual staging of empty spaces. Base sets of furniture and finishes for typical scenarios (minimalism, loft, soft modern, Nordic, high-tech, etc.).

How it works. Turn presets on/off, drag and place several key objects, and check to make sure they don’t overlap one another. Empty square meters instantly become a lived-in space.

5. Daylight and sun path: “how the light lives”

What it is. Visualization of the sun’s path and illumination by time of day and season, taking into account window orientation and surroundings.

How it works. A time slider, hints for “morning/day/evening” and “winter/spring/summer/fall,” and an approximate shadow from neighboring buildings. The buyer literally feels how the light lives in the apartment. Just imagine – you can now demonstrate this clearly with augmented reality.

6. Surroundings and routes: “the city around the property”

What it is. A lightweight map overlay with walking routes to transport, schools, cafes, and sports spots.

How it works. Points of interest and 3–5 mini-scenes with “stories” about the neighborhood. The surroundings come alive with routes and stories, giving the property meaningful context.

7. Materials and finishes: an interactive selector

What it is. Comparing wall/floor/facade finishes at real scale: tile vs. parquet, matte vs. gloss.

How it works. Tap a surface → a menu of samples → instant replacement. Right next to it you can place tips on care and service life. The client sees the material not on a rendering, but on their own wall.

8. Kitchen layout in AR using manufacturer models

What it is. An end-to-end kitchen planning experience that lets buyers place their configured cabinets, appliances, countertops, and hardware at true scale in their actual room before they buy.

How it works. Start from the furniture maker’s existing 3D library or export from an existing web configurator. The customer scans a QR code in a showroom or on the website, and the configured kitchen loads in the mobile browser, aligning to walls and floor. They can switch cabinet widths and heights, swap modules, finishes, and handles, check door and drawer clearances. No app required, just a phone and internet. Most kitchen manufacturers already have the necessary 3D models, so delivering the same configuration in AR is just one step away.

9. Systems and appliances “in the palm of your hand”

What it is. Visualization of connection points, household appliances, and cabinets with real dimensions.

How it works. A “cutaway” mode in the scene with pop-up hints and links to instructions. Technology stops being intimidating: everything is visual and at hand. This approach works well at industrial sites, where augmented reality has long been used to study complex mechanisms and step-by-step procedures. Why not bring this experience into our homes and apartments?

10. Instructions for customers: assemble furniture without paper manuals

What it is. Step-by-step assembly of furniture and consumer products in augmented reality right at home, with no multi-page paper instructions.

How it works. Scan the QR code on the box, and a step-by-step scene opens in the mobile browser with highlighted fastening points, animated sequence of actions, “done” checks, and tool tips. You can zoom in, rotate, pause, and return to any step; a toggle is available for different modifications. Fewer mistakes, fewer nerves, and less paper. Nature will thank you.

11. Orientation for tenants and employees

What it is. Evacuation routes, rules for building systems, and meeting-room booking, right on the spot.

How it works. Floor-by-floor navigation, hints, and built-in feedback forms. People get oriented faster and feel the building’s care for them.

Phones today. Glasses tomorrow

All the scenarios above work in the browser right now, no app installation: smartphone + internet = AR. This is especially relevant for real estate because decisions are made with body and eyes: scale, orientation, light, furniture fit, and the “feel of place” matter. AR delivers this even before the visit, right where a person sees a listing, a layout, or a construction fence: point your camera at a QR code, and the future apartment or office appears in the real environment.

For the developer and broker, this means a warmer lead at the outset and fewer “empty” viewings. For architects and project teams, it means faster approvals without endless render iterations: it’s harder to argue about hypotheticals when an option can be placed at full scale and walked through. For builders and operations teams, it means clear “on-site” prompts when information appears exactly where it’s needed. And all of this without an app, without training, and without waiting, a familiar phone gesture turns a plan into an experience.

In 3–4 years, consumer AR glasses will make these scenarios even more convenient: hands free, a wider field of view, and an interface that doesn’t distract from the task. The content you create today for the phone screen will migrate to glasses with almost no extra effort: the same models, the same scenarios, the same points of interest. Teams that start training users in spatial patterns now will be the first to reap dividends tomorrow: a ready, working base of 3D objects and presets, faster approvals, fewer reworks, higher sales velocity, and better operational quality. Real estate is one of the most obvious domains where AR delivers value today: show, understand, and decide, before you even open the showroom door.

A few years ago, augmented reality sat in the marketing toolkit as a novelty – great for a moment of delight, hard to tie to a line item on the P&L. That era is over. In interviews with seven leaders across design, education, manufacturing, gaming infrastructure, and digital marketing, a consistent pattern emerges: when AR is used to remove friction in understanding, it behaves like a business instrument. Engagement times rise by roughly 40%, targeted conversions lift between 18% and 34%, and post-sale support burdens can fall by a quarter. The reason is simple – seeing the product, process, or promise “in place” upgrades curiosity into comprehension.

Gor Gasparyan, CEO and Co-Founder of Passionate Agency in London, puts it bluntly:

Education tells the same story. Yad Senapathy, Founder and CEO of the Project Management Training Institute (4PMTI), tested a browser-based, no-app experience that turned the path to a PMP® credential into a 3D timeline you could scan and tap through.

Complex, high-consideration purchases benefit even more. Stefan Zhang, CEO & Founder of Wenzhou Dream Garden Amusement Equipment Co., Ltd., designs and builds custom playgrounds.

B2B infrastructure sees equally tangible gains. Michael Pedrotti, owner of Ghostcap (server hosting and technical solutions for gamers), rebuilt the sales conversation around live, spatial data. “We projected real-time server performance as floating 3D information – ping, capacity, traffic. Prospects could adjust virtual settings and watch indicators update in real time,” he says.

Flynn Zaiger, CEO of Online Optimism (New York and New Orleans), began embedding AR in the agency’s physical holiday cards. “Including AR in a holiday card is useful, because people aren’t going to be distracted when they open the mail. Unlike AR examples downloaded from a computer, where an individual may be surrounded by three screens and easily distracted, including a QR code leading to an AR experience means they’ll likely have the time to give it a shot,” he notes. When the timing is right, AR turns a routine touchpoint into a memorable one.

Simplicity is non-negotiable for consumer adoption. On an edtech launch, Sami Shahid of Tkxel deployed a lightweight, browser-based interaction to visualize tools in 3D without an app.

From the developer’s chair, the opportunity is matched by practical constraints. Aaron Cunningham, an immersive engineer working across Web3, AR, and AI, sees AR’s primary business value in retention and shareability. “A well-executed browser-based experience keeps users longer than a static page and is far more likely to be shared – signaling the brand is forward-thinking,” he says.

The winning playbook is simple: keep assets lean, build for the slowest network you’re willing to support, and measure performance like you would any campaign.

Taken together, these cases align around a median effect of roughly +40% engagement versus video or static pages, +18–34% conversion lifts on specific outcomes, and meaningful downstream savings where AR collapses long support or sales cycles. There’s also a qualitative dividend that’s easy to underestimate: faster, more confident decisions once buyers can evaluate a product at the right scale and in the right context. AR, in this sense, is not a channel layered on top of content; it is a communication layer that turns explanation into experience at the exact moment decisions are made.

So what’s still slowing adoption? Many teams still treat AR as a stunt – fun, expensive, and peripheral – rather than as a tool designed to answer a specific business question. Others build and test only on ideal hardware, then ship into the wild and encounter bandwidth, lighting, and device variability that the scene can’t absorb. Some struggle with 3D pipelines and team silos.

The fixes are straightforward, and they echo the experts’ experience. Start with a clear job to be done – explain a complex idea, de-risk a purchase, or teach a process. Design the first five seconds so value is unmissable and the primary call to action is unmistakable. Agree on minimum technical constraints before creative begins so performance is engineered in, not bolted on. Test in the environments and on the devices your audience actually uses. And count results with the same rigor you bring to paid performance: session depth, completion rate, assisted conversions, and post-interaction actions.

None of this replaces your website, your video, or your sales team. It connects them. AR fills the gap between explanation and conviction, turning “I’ll think about it” into “I get it.” That’s why the organizations above are seeing repeatable gains – not because AR is flashy, but because it’s useful at the exact point of decision.

And this is just the opening chapter. Over the next three to four years, consumer-grade AR glasses are likely to enter the market in meaningful numbers – much as smartphones did 17 years ago. The brands that train customers today to interact with spatial content – short, useful, in context – will be the brands that lead tomorrow. Phones today; glasses tomorrow. Build the habit loop now, while the rest of the market is still catching up.

Today, Entrepreneur released a new article by Anna Belova, Founder and CEO of DEVAR — and, as always, it’s full of practical ideas that any business can apply right now. Whether you’re an independent creator or a global brand, these insights can help you rethink how you connect with your customers.

In her piece, Anna explains how augmented reality packaging is reshaping the way we sell, engage, and build loyalty. With WebAR technology, physical packaging becomes more than a container — it becomes a storytelling tool, a digital interface, and a sales driver.

Here are six ideas from the article you can use for your next project:

1. Turn your packaging into a product demo.

Show your product in action — how it works, looks, or feels. A scanned QR code can reveal a 3D model, tutorial, or mini-story that explains your value instantly.

2. Tell the story behind your brand.

Let your customers meet your founders, see where the product was made, or watch the creative process. AR storytelling builds trust and emotional connection in seconds.

3. Run loyalty programs directly from your packaging.

Forget paper forms and separate apps. Customers can scan your product, join a program, collect points, or unlock personalized offers — all within a browser window.

4. Make unboxing an experience.

Add a “wow” effect by turning unboxing into a digital journey: confetti, animations, or 3D surprises that appear right on the customer’s table. It’s the kind of moment people love to share on social media.

5. Create seasonal or limited-edition designs.

AR layers make it easy to update packaging for holidays or special campaigns without reprinting everything. You can simply change the AR scene linked to the QR code.

6. Use packaging as a direct communication channel.

Add feedback buttons, product polls, or social media links right inside the AR scene. For many brands on the MyWebAR platform, this has become a new, measurable way to connect directly with end users — without relying on marketplaces or external platforms.

The best part? You can create all these ideas yourself using the MyWebAR platform — without coding, agencies, or big budgets.

As Anna says in her article:

“When every physical item becomes a digital touchpoint, you don’t need to fight for attention — you simply become part of the customer’s experience.”

Want more details and real examples?
Read the full article on Entrepreneur

Tourism has always been associated with emotions, discoveries, and memories. But in 2025, travel will also be associated with technology. Augmented reality is no longer just an experiment — it is becoming the infrastructure for tourism. Today, thanks to WebAR technology, travelers don’t need to download apps: they scan a QR code, open a link, and get an immersive AR layer right in their smartphone browser.

Thousands of creators and companies are already testing these ideas on the MyWebAR platform. And you can too. Here are 12 ideas using AR that may inspire you to start a new project in the tourism industry.

1. Living souvenirs

A magnet, keychain, or postcard doesn’t have to be static. With AR, they can tell a story: a 3D character greeting travelers, a mini-documentary about a landmark, or a musical performance recorded on the streets of the city. Guests don’t just take a souvenir home with them — they take a piece of the city that literally comes to life.

On the MyWebAR platform, you can use Image Tracking or Real World Tracking, or you can add an AR layer using 3D Object Tracking — a real work of art.

2. Postcards with AR

Classic postcards, even those sent from the most distant countries in the world, often end up in a desk drawer. But postcards with AR turn into memorable souvenirs: the Eiffel Tower comes to life with animation, the waterfall roars, and a historical figure tells their story. With the AI Text-to-3D tools on MyWebAR, you can create such content in minutes, even without 3D design skills.

3. Interactive maps

Every traveler needs a map. Yes, Google Maps usually saves the day, but imagine a map that you get at your hotel reception, and this map “comes to life”: hotels, city museums, AR navigation of the entire hotel complex or cruise ship decks with step-by-step navigation, animated routes, or landmarks appearing in 3D. Tourists can scan a QR code and get a tour of the resort or even collect digital “stamps” along the way.

4. Quests and treasure hunts

Gamification makes travel unforgettable. AR quests turn sightseeing into a game: guests scan codes, solve puzzles, find hidden clues in monuments, and collect virtual prizes. Don’t forget to track analytics on the MyWebAR platform to monitor engagement and discover what interests your visitors the most — and at the same time, adjust your AR content.

5. Digital catalogs and brochures

Traditional catalogs and brochures are heavy and static. In AR, the catalog becomes interactive: hotels present tours of rooms, restaurants show seasonal dishes in 3D, and travel agencies add video guides. For example, a printed brochure for a ski resort can unfold into a 3D model of the slopes that “come to life” right on the table in front of you.

6. AR on buildings and facades

Historic buildings, modern art museums, and even cafes can “speak” through AR. Visitors point their phones and see reconstructions, animations, or stories superimposed on real facades. It’s like traveling through time: ruins restored in 3D, old markets brought back to life, or an architect explaining the style of a building. Or, additional beautiful layers of digital art can be added to buildings and cultural sites.

7. AR-enabled travel guide covers

What if your travel guide started telling its story before you even opened it? An AR-enabled cover could launch a trailer: a video greeting from the author, animated route snippets, or a 3D map giving a glimpse of what’s inside. Publishers are already using this idea to stand out, and it’s a new way to combine print and digital technologies.

8. Live menus and gastronomic experiences

Food is at the heart of travel. AR menus allow guests to see dishes in real size before ordering, explore ingredients, or view the chef’s story. With the help of artificial intelligence tools in MyWebAR, it now takes just a few clicks to create such 3D dishes. This approach not only stimulates sales but also reduces misunderstandings in international restaurants thanks to multilingual AR menus.

9. Exhibitions and cultural sites

Museums and galleries are the perfect venues for AR. Visitors can point their phones at an artifact and see its reconstruction, hear the story of its creation, or even interact with characters from history. In MyWebAR, city organizations are already creating AR exhibitions using Spatial Tracking, which makes the experience more immersive.

10. Hotels and cruise ships

Navigating large spaces can be a daunting task. AR guides help travelers find their way around a hotel, locate a spa or conference room, or explore the decks of a cruise ship. Multi-level information allows guests to feel comfortable, and businesses gain the ability to interact directly without hiring additional staff.

11. Travel packages and loyalty cards

Even a plastic card or paper ticket can become a digital channel. Add an AR layer: a welcome video, travel tips, special offers, or loyalty points. This turns ordinary materials into a communication tool that increases customer retention and loyalty. Don’t forget that you can change and add to your AR content without having to change the QR code, which means you don’t have to reissue new batches of cards for guests.

12. Art collaborations

Restaurants and hotels are already collaborating with digital artists to create unique AR scenes for their guests. Imagine a seasonal menu presented not only as text but also as an AR performance on the table. These digital experiences make every visit an event and encourage guests to share their discoveries on social media.

Why it matters

Tourism is at the intersection of pleasure, discovery, and technology. AR amplifies this connection by giving physical things — maps, menus, tickets, facades, souvenirs — a digital “second life.”

And the best part? With WebAR and AI tools on MyWebAR, you no longer need a studio to create this kind of content. What once cost thousands and took weeks can now be built in days, often by marketers or managers themselves.

So take these ideas, test them in your business, and don’t wait for the future — it’s already here, in the palm of your hand.

WebAR has finally matured enough to thrive in the chaos of live events. Everything launches directly in the mobile browser, which means audiences skip the “App Store barrier” and connect with interactivity through a single scan. Below are 11 tested and scalable scenarios that organizers of sports matches, concert tours, museums and exhibitions can implement today. Most of these ideas are already validated with real cases. And yes, the technology scales smoothly from boutique events to 80,000-seat arenas.

1. AR theatre posters and souvenir booklets

Remember this rule: any flat surface can become a base for immersive AR content. Promoting a concert? A theatre production? An expo? Add a portal into the show itself – animated scenes, backstage footage, artist interviews, or even a personal video invitation. Make printed programs and flyers interactive with highlight reels or shareable photo galleries. After the show, that AR-enhanced booklet becomes a true collector’s item your audience will want to keep forever.

2. Augmented reality in expo booths

Booth too small? AR fixes that. WebAR lets you teleport visitors to your showroom, factory floor or flagship store, right from a display board or product pedestal. Spatial content instantly grabs attention and boosts dwell time. Add layered product visualizers, customer testimonials, or gamified lead capture to turn a 3×3 meter booth into a 360° brand world.

3. Real-time match stats & AR games from the stands

Hosting a sports match or tournament? Let fans scan the pitch or court to trigger real-time overlays: player profiles, live statistics, win probabilities, even customizable highlight replays. Between plays, stadium screens can launch synchronized AR games – the entire section becomes one giant interactive controller. 

4. “Point & Purchase” merchandise

Your phone sees a star’s jersey or the stage backdrop and opens a full AR pop-up store. Add-to-cart becomes instant and irresistible. Conversion rates? Through the roof. Want to boost FOMO? Offer time-limited drops or exclusive items only available via AR at the venue.

Bonus idea: don’t just sell printed t-shirts, turn them into immersive collectibles. Imagine a hologram of your favorite player launching from the chest print, or a short thank-you video recorded just for fans. Throw in a floating trophy. Or game-winning shoes. Nike, call us.

5. AR treasure hunts and interactive quests

Now we’re talking fun. Hide digital clues throughout your venue, behind statues, under signs, on pillars, or even floating above an exhibition hall. Spatial Tracking allows guests to unlock secrets just by pointing their phone at real-world 3D objects. This isn’t just gamification, this is your entire event becoming a living, breathing scavenger hunt.

6. Loyalty programs reinvented with AR collectibles

Yes, loyalty belongs in retail. But at events? It becomes pure magic. Offer limited-edition AR trading cards of players, artists or characters. Let fans scan packages or QR codes to collect them, unlock bonuses, or pose with a hologram of their hero. Add a rarity mechanic, and you’ve just built the first WebAR-powered fan economy.

7. Dynamic sponsor activations

Why settle for static billboards when you can make logos leap off the field? Sponsors can launch 30-second AR challenges, trivia games, or reward spins straight from the center circle. Include exclusive giveaways, promo codes, or bonus content.

Even better, this can reach fans watching at home – simply scan a QR during the broadcast and join in. No app. No downloads. Just direct, scalable, measurable engagement. At the Super Bowl, AR campaigns were sold at a premium over traditional media placements. And for good reason.

8. AR-powered digital souvenirs

Let’s face it: paper tickets are boring. But scan one after the event and boom: you’re holding a virtual trophy, or a personal highlight reel. Digital souvenirs like this increase retention, build fan nostalgia, and require zero additional logistics or printing. Just imagination.

9. AR navigation for large venues

Scan your row or seat number and get a real-time AR map guiding you to the nearest exit, restroom or food court. Embed these markers into your event app or display them on printed signage. Your guests will never get lost again. And guess what? Those same wayfinding markers can trigger sponsor messages, trivia, or discounts. Everybody wins.

10. Interactive exhibits and museum experiences

WebAR is the museum docent of the future. Turn a static painting into a 3D scene. Launch a time-travel portal from a dinosaur skeleton. Add expert commentary, product deep dives or fun quizzes to make your booth or museum exhibit a space people remember. And with no app download required, every visitor can participate, even if they’re just walking by.

11. AR-powered presentations and talks

Let’s stop pretending PowerPoint is enough. Your audience is used to TikTok and 3D. Start adding AR layers to your slides: 3D models, moving diagrams, augmented video intros, even full-scale portals to your showroom. Use a simple QR code in the corner of the slide. If you’re in education, this becomes a superpower: teachers can turn any lecture into a multi-sensory journey. 

If your venue hosts thousands of guests, AR gives you a way to talk to each of them individually, at the right time, in the right place, without asking them to download a thing.

Why WebAR works for events

• No downloads. Visitors join in seconds
  
• 4D analytics. See where and how long guests interact, and track how that leads to merch sales
  
• Real-time CMS. Swap sponsor content mid-game or mid-show

Stadiums, festivals and exhibitions that adopt WebAR early will turn every seat, stage and display into a two-way, measurable channel. One scan is all it takes.

Retail is changing. Again. As consumers expect more immersive and personalized experiences, augmented reality becomes not just a trend but a strategic tool. And you don’t need to wait for futuristic glasses or invest in complex apps. With WebAR, you can launch experiences today that work straight from a browser.

Here are 10 unexpected and effective ways retailers can use AR right now. No fitting rooms required.

1. Try-on jewelry with AR face masks

No smart mirrors? No problem. With WebAR face masks, customers can “try on” earrings, sunglasses, or headpieces using just their front-facing camera. A great way to add sparkle (and conversion) to your catalog.

2. Animated packaging for in-store displays

AR turns ordinary packaging into a dynamic storytelling tool. Let the product box tell your brand story, play a short video, or display real-time reviews when scanned in-store.

3. Limited-time offers that appear on shelves

Make promotions truly pop. Use AR to reveal exclusive discounts or hidden gifts when a customer points their phone at a specific shelf or product.

4. Digital brand ambassadors in the aisle

Deploy 3D avatars that appear right next to a product to explain features, benefits, or even give usage tutorials. No human staff needed.

5. Collectibles and loyalty cards in AR

Surprise loyal customers with AR stickers, cards, or badges they can collect and share. Use WebAR to build a loyalty game that rewards repeat visits.

6. AR shopping maps for large stores

Help shoppers navigate big-box spaces. Use AR wayfinding to guide them to the right aisle or highlight new arrivals as they walk.

7. Seasonal storefront magic

Transform your window display into an animated show. Trigger snowfalls, fireworks, or floating messages with AR to stop foot traffic.

8. Product customization previews

Let customers visualize their name engraved on a bag, or see their chosen color on a sneaker model in AR — all before purchasing.

9. Sustainability stats that come to life

Add a layer of transparency. Let customers scan and see a product’s environmental impact in a fun, engaging visual format.

10. Social-first unboxing moments

Turn every sale into content. Include AR codes inside packaging that unlock surprise effects when scanned post-purchase. Think digital confetti, mascots, or shareable thank-you animations.

Why this works

These ideas don’t just entertain. They drive dwell time, boost shareability, and give retailers powerful new tools to collect data, tell stories, and connect with shoppers on a deeper level.

With MyWebAR, anyone can launch an AR project. No code skills needed. It works across all devices. Start small. Test. Scale your creativity.

Curious to see how it works? Start your own AR retail project today. We’re here to help.

7.5 billion smartphones already support WebAR, and mass-market AR glasses from various brands, headsets like Apple Vision Pro, Quest 3, and even Meta Ray-Bans are gradually accustoming us to “look through the camera” by default. Shopify reports that products you can “touch” in AR sell 40% better and are returned less often. But the real breakthrough happens when AR meets artificial intelligence.

Three reasons the window opened right now

1. WebAR runs in a normal browser. Scan a QR code and you’re instantly in the scene.
   
2. Generative AI creates content in hours. 3D models, animation, voice-over, cop — all produced from one or two prompts.
   
3. Zero-party data goes to work immediately. A user plays with AR, and AI instantly tailors the offer to that choice.
   

What changes in the brand–consumer relationship

Packaging and books go “on air.” A camera makes a cookie box or book cover come alive—deeply physical items suddenly digitized. The same QR stays in place, while the story behind it can be updated weekly, no need to reprint.

Personalization after the AR scene is activated. The scene learns the shopper loves strawberry flavor, and their social feed instantly shows that very variant.

Collectible heroes in your pocket. Each scan drops a digital character; collect the set and unlock a secret level. Loyalty becomes a game (hello brand managers running loyalty programs), this could be your blue ocean.

The website turns into a 3D portal. Open the page on a phone and you’re already inside a showroom: spin the product, ask a voice question, place an order without leaving the scene.

One-click marketing. Every action in AR is saved as clean, voluntary data. AI adapts the next message on the spot, so the brand speaks “one-to-one” and hits the mark.

The role of AI: the new creativity engine

• Scripts in minutes. GPT-style models write a video or quest concept while the creative team sips coffee.
  
• 3D without Blender. One photo becomes a lightweight model; AI optimizes textures and even sets proper lighting.
  
• Voice and languages aren’t barriers. A couple of clicks and you have natural voice-over in 30 languages with perfect lip-sync.
  
• Dynamic creative. It’s raining in the city? The algorithm swaps a beach scene for a cozy café and hot drink in seconds.
  
• Small team, big reach. What once required studios and agencies now takes two marketers a couple of days.

AI removes months of routine prep and gives time back for ideas and polish. Models generate the base; people handle taste, brand tone and final QA — quality stays intact.

How to test the idea in a week

1. Pick one hero product.
   
2. Craft a 30-second script: wow → value → “Buy.”
   
3. Build the scene on a no-code platform (why not try MyWebAR.com?) and generate assets with AI.
   
4. Print a QR code and launch.
   
5. Track a single KPI and improve the scene every week with fresh AI tweaks.
   

Bottom line

2025 is the moment when even the most “physical” objects speak to customers directly. AR turns the product into a media channel, AI becomes your 24/7 creative department. Start with one QR code, give your packaging a voice — and the market will respond faster than you expect.

Augmented reality turns packaging into a powerful communication channel between a brand and its customer. It makes a product interactive, informative, and engaging.

Did you know that DEVAR is celebrating its 10th anniversary in 2025? For the past decade, we’ve been working with AR technology since its earliest days and have sold around 14 million AR-powered products. In this article, we’ve collected 40 ideas on how to use AR for one of our favorite products (after books, of course): packaging. Let’s dive in!

Universal & Marketing Ideas

1. AR contests and challenges
   Launch interactive games and challenges directly on your packaging. Customers will engage more actively with your brand.
2. Brand or product storytelling
   Use AR to tell your brand’s story or product journey. Strengthen emotional connection through immersive content.
3. Customer reviews and use cases
   Showcase TikToks, Reels, Shorts, or video reviews directly on packaging. Let others tell the success of your product.
4. Interactive polls and feedback
   Collect customer opinions right on the packaging. Yes, AR makes that possible—even offline!
5. Coupons and promo codes
   Hide a secret promo code or word in AR. Offer discounts or surprises and boost loyalty. Don’t forget to link it to your social media!
6. Seasonal offers and promotions
   Add themed AR content depending on the season or campaign — without changing your packaging design.
7. Loyalty programs and collectibles
   Let buyers collect digital objects or characters in AR. Perfect for chains and retail programs—this takes loyalty to a whole new level.

What Does It Bring to Business?

• Increased engagement
• More repeat purchases
• Stronger emotional connection with the brand
• Cheaper and more effective than building a separate app
• Gathers customer insights — even from purely offline purchases!

Food & Beverage

8. AR cooking tutorials
   Add video instructions for preparing dishes with your product. Great opportunity for brand collaborations too!
9. Wine and cocktail pairing
   Suggest drink pairings for meals (or vice versa). Don’t be shy — AR makes it fun and easy!
10. Virtual barista
    Teach coffee brewing techniques or cocktail mixing right from the cup.
11. Motivational quotes
    Add daily inspiration to coffee cups or bottles. Great for viral UGC — it gets shared!
12. Daily horoscopes
    Light-hearted astrology content on the package. Entertaining, personalized — and viral.
13. AR games on candy wrappers
    Add mini games or stories to candy packaging. Especially powerful for children’s products!

Plants & Flowers

14. AR care instructions
    Step-by-step watering and placement tips through AR.
15. Growth tracker
    Let customers visualize how their plant will grow over time. Or diagnose and treat common diseases.
16. Flower meanings
    Show what different flowers symbolize and how best to gift them.

Toys & Book

17. AR book or story trailers
    Create animated intros with music, characters, and atmosphere — like a movie trailer for your book.
18. Playable AR figures
    Let toys come alive in games or interactive narratives — ideal for licensed characters and storytelling.
19. Character voiceovers
    Scan the box and hear the hero speak or tell a short story.
20. Educational AR content
    Quizzes, puzzles, or fun facts embedded in kids’ packaging. We’ve created hundreds of these!

Furniture & Interior

21. Visualize furniture at home
    Let users preview how a sofa or chair would look in their space — before they buy.
22. Assembly instructions in AR
    Ditch the manual. Show step-by-step 3D instructions directly on the box.
23. AR interior designer
    Change colors, fabrics, or styles right in the customer’s environment.

Fitness & Health

24. AR workouts and routines
    Your protein tub becomes a personal trainer showing exercises and routines.
25. Interactive usage guide
    Explain how and when to use a supplement for the best results.
26. Progress tracker in AR
    Scan the packaging to track progress and unlock motivational content.

Art & Creative Products

27. AR gallery on the box
    Turn your packaging into a mini art exhibition — complete with voiceover and interaction.
28. Animated book covers
    Hey publishers! Imagine placing a book trailer directly on the cover — inspiring, cinematic, unforgettable.

27. Artist stories through AR
    Let the creator share their inspiration and process — build a deeper emotional bond.
28. Digital AR gifts inside
    Surprise buyers with wallpapers, digital downloads, or NFTs they unlock via scan.

27. AR art quests
    Let buyers collect parts of a story or unlock a 3D scene after scanning multiple packages.
28. Virtual museum tour
    Perfect for souvenir packaging — let customers visit the real museum virtually!
29. AR postcards & greetings
    These are the postcards of the future — with animated landmarks and personalized messages.

Extra AR Packaging Ideas

34. Virtual production tour
    Show how your product is made and build brand transparency.
35. Product demo in action
    Having trouble explaining a feature? Show it in AR — simple and visual.
36. Mini-games and quests
    Start the adventure before the purchase! Perfect for puzzles or board games.
37. Virtual try-on
    Let customers try on watches, glasses, or even clothes in AR — including through online catalogs.

34. Holiday AR content
    Our favorite! Add seasonal AR effects without printing new packaging. Did you know you can change AR content without altering the QR code?

39. Product gallery

Show all your flavors, styles, or SKUs in one interactive showcase. Update it anytime.

40. Educational content
Add product trivia, fun facts, or educational value to your packaging.

As a leading no-code platform for creating and publishing augmented reality experiences, MyWebAR is excited to share the results of our first-ever user survey. With responses from over 1,500 participants, the survey offers a unique glimpse into how AR is being used across industries — and what challenges creators face today.

Most Popular Industries for AR

Based on the data, the top industries among MyWebAR users are:

• Marketing & Advertising – 42% of users rely on AR to promote products and services through immersive campaigns.

• Entertainment & Gaming – 18% of respondents use AR to create engaging, playful experiences.

• Art & Education – 9% of users in each category leverage AR for storytelling, exhibitions, and learning tools.

Most Common AR Content Types

When it comes to what users are building, the top content types include:

• Interactive Marketing Campaigns – 40% of users create immersive AR experiences to boost engagement and customer loyalty.

• Educational Courses & Training – 24% develop learning content enriched with 3D and interactive elements.

• Retail Product Visualization – 10% use AR to showcase physical products in a digital environment.

AR in Marketing: The Engagement Booster

AR is rapidly transforming the marketing landscape by enabling memorable, personalized customer experiences. With MyWebAR, marketers can build browser-based AR campaigns that are easy to access — no app downloads required.

Popular use cases include:

• Interactive product packaging that animates when scanned with a smartphone.

• Loyalty and brand promo campaigns with immersive storytelling and gamification.

• AR-quests to drive user interaction and dwell time.

Brands using MyWebAR report higher engagement and increased conversion rates thanks to the novelty and simplicity of WebAR.

AR in Education: Learning, Reimagined

Augmented reality brings learning to life — literally. From virtual labs to 3D anatomy lessons, MyWebAR empowers educators to make complex concepts more accessible and fun.

Examples from MyWebAR users include:

• Interactive AR-enhanced textbooks.

• Virtual museum tours accessible directly from a browser.

• 3D biological models for anatomy and life sciences.

A standout example? Virtual anatomy experiences, where students explore detailed models of the human body and simulate interaction between systems — all without special hardware.

AR in Retail: The Future of Shopping

With growing interest in AR and XR hardware — from Apple Vision Pro to Meta Quest — retailers are moving fast to adopt immersive shopping experiences. WebAR, in particular, is becoming a game-changer due to its accessibility across platforms and zero-download requirement.

How MyWebAR helps retailers:

• Product visualization in AR — from sofas to sunglasses — directly in your environment.

• Interactive product catalogs with 3D previews.

• In-store AR navigation and promotions.

• Reduction in returns and increased customer satisfaction.

By removing app friction and integrating AR directly into the customer journey, MyWebAR drives both sales and brand loyalty.

Key Takeaways

Our latest user survey confirms what we’ve long believed: Augmented reality is no longer niche — it’s a fast-growing force across industries. Whether it’s marketers, educators, or retailers, creators are turning to WebAR for its simplicity, flexibility, and impact.

At MyWebAR, we’re proud to empower businesses and creatives with powerful tools to build and publish AR content — without writing a single line of code.

A huge thank-you to everyone who participated in the survey. Your insights help us shape the future of AR — and we can’t wait to show you what’s next.