This course is designed to give bank leaders a solid foundation in banking customer experience. Students will learn practices utilized by the best banking customer experience companies. They'll also have access to proprietary tools and templates to drive customer centricity, including:
Lesson 1: Fuel your bank's growth with 4 proven practices
Lesson 2: Define your ideal customers to keep them loyal and grow your base
Lesson 3: Learn how to use surveys to understand elements of your experience
Lesson 4: Spur organizational change with guiding principles
Lesson 5: Discover metrics to make sure you're on the right path
Lesson 6: Learn about technology you can use to improve banking customer experiences
Lesson 7: Explore best practices for designing a customer experience survey
Lesson 8: Examine great programs, and how you can replicate them